This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Deepak K•
Overall Course was satisfying, although I was accepting an assignment related to data analysis with real grading.
por Evgenii K•
quite some info necessary for quizzes is not available in materials directly. requires extra efforts to research.
por Xuefei Z•
pros: A global introduction of customer analytics applied in marketing.
cons: Some cases are not very up-to-date
por Maria-Sophie G•
I'd appreciate more exercises and a opportunity to ask questions regarding the application to your own business.
por Regina R•
Great Backgrounder. Very Relevant. Needs to be updated though based on latest e commerce stats and covid impact
por John H Y•
the last course is especially useful and informative. Open my eyes to lots of actual practices of leading firms
por Bharanidharan A•
The whole course is good in terms of the outline. I felt Perspective analysis would have been more non-abstract
por Swastika S•
The only downside is that, it requires prior knowledge of some marketing concepts and a grasp on the glossary.
por Lukasz S•
It's a great course, my only concern would be that it might be a little outdated while completing in 2018/2019
por Philip M•
It was a great course for getting the principles across, but would have liked a little more in depth approach.
por Ryan C•
This was a very insightful program with real life applications. A must have in the sales and marketing field.
por Soumya K R•
Gave a short and crisp insight into the world of Customer Analytics. Have recommended the course to others.
por zhenyu z•
It was a great experience to learn some new knowledge. If we can get more case studies, it would be better.
por martin v•
week 3 test have errors, sometimes i hit the correct anwser and it was ok, sometimes it was marked as error
por Neeraj A•
A great starter for business people to understand the value of using analytics in their business decisions.
por John R•
Paced well. Easy to follow. More but shorter quizes would be helpful, as theres a lot of material covered.
por BRAD K•
Great professors. The topics are very helpful but the course needs to be updated to be relevant for 2020.
por Aditya V•
Good content,great teaching,basic concepts were taught. Quiz answers are a bit ambiguous. Great examples.
por Elizaveta G•
Some of the subjects are not fully explained (Like CLV and formulas) - would be great to have them handy
por Carlos A C M•
Very good course development with very useful concepts and real examples. I am satisfied with the course
por Dhruv G•
some practical implementation or should I say some calculative measures should be taken in this course.
por Shilpa T•
This is an excellent introductory course. The examples and case studies discussed are very interesting.
por Sachin S•
Course lectured with utmost finesse. Prof. Ron Berman can try to keep things more upbeat in my opinion.
lovely lecturers ...learned a lot, feeling more productive now.. hope same goes with other courses too
por Bharat D•
If the course was more practical oriented I would have enjoyed more.
Overall it was a great experience.