Chevron Left
Voltar para Viral Marketing and How to Craft Contagious Content

Comentários e feedback de alunos de Viral Marketing and How to Craft Contagious Content da instituição Universidade da Pensilvânia

4,771 classificações

Sobre o curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Melhores avaliações


25 de jul de 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


4 de abr de 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

Filtrar por:

51 — 75 de 1,556 Avaliações para o Viral Marketing and How to Craft Contagious Content

por Nikunj R

17 de mai de 2020

The course, though short, is filled with insightful information on what makes products stick and how decisions are influenced. The length was actually one of the reasons I picked this course, given how easily it can be assimilated. Professor Berger's explanations are fantastic and really kept me focused throughout. The included snippets from famous ads really allowed me to appreciate the way marketers utilised various principles to better position their brands in the subconscious.

por Victoria A A

29 de abr de 2020

I loved this course. I enjoy every week and I found it very interesting. I don't have any other experience studying the psychological aspect of marketing so this was all really useful for me. At the other side some things were familiar to me since I have a Bachelor in Communications. In general it was an amazing course, specially if you already have some knowledge on marketing and other similar study areas to deepen your strategies. Thank you for creating this, again, loved it.

por Jonhny G G R

13 de jun de 2021

A-MA-ZING. Simply wonderful. Today is June/2021 and all the information is still updated and is super useful. Although we think we understand how something works, it is so eye-opening to understand the technical terms and terminologies and inner organization of so many important details - that this course, for me, was beyond my current ability to express gratitude.

Quick, updated and extremely relevant course. Everything makes sense now. Everything makes sense now. Thank you.

por Omar W

27 de ago de 2017

This is awesome! It highlight some fundamental things, that we may often not take into consideration, that we should do when we are trying to get people to pay attention. It's a big world and a lot of noise and these simple steps to get notice over all the noise.

This course goes hand in hand with the Advertisement Design course that I just concluded. I'm keeping the videos for this course cause it will be my go to reference whenever I am considering creating content.

por Vishvendra S T

25 de abr de 2018

This is an excellent course that very elaborately explains the key concepts of a viral marketing campaign, with the help of suitable examples. The focus of this course on Human Psychology and the difference between: the way we think we behave & the way we actually behave, makes this course outstanding, & a must take course as well. (Especially, you're curious about the marketing campaigns of Great Brands!)

Thank You Coursera & Wharton Online, for this amazing course!

por Jesse B

12 de jun de 2018

I read the book, Contagious, a few years ago and after completing it I immediately recommended it to my colleagues for our marketing department and when I saw this course come up I knew I'd have to take it. The first time I applied these concepts to one of our companies social media posts it became our furthest reaching post, by far. This is very simple, yet powerful material. Jonah does a great job using his own techniques to make this enjoyable and memorable.

por Brian K C

7 de abr de 2020

Though this course is priced a bit higher than the others, I feel the course content really delivered in terms of delivering insights into how things go viral by taking us to the very root of our behaviour as humans and our relationships with others. A particularly useful course for marketers who deal with a lot of content and campaigns and want to find more ways of getting them to stick with their end consumers and ensure they spread the word on.

por Tan Y

9 de mai de 2017

Wonderful content! Now I start to understand some phenomenon and why some product or idea or behavior goes viral while others not. It's not a simple matter of one is better than the other. It actually denpends much on who spreads them and how to spread them. I strongly recommend this course to everyone who is looking to figure out the science behind those superficail facts and know more about the reasons why those facts happened.

por Karina I E O

26 de mai de 2020

I've taken several courses here at Coursera but none of them come close to this one, simply the best proffesor I've ever had the opportunity to learn from. English is not my first lenguage but you still made it very easy for me to understand everything. Hopefully I get to attend one of your classes in person someday. Also, just bought your book Contagious, I'll begin reading that now that I'm done with the course. Thank you!!!

por Pablo V

2 de jun de 2017

I think the course “Viral Marketing and How to Craft Contagious Content” is excellent! The topics covered are not difficult to understand at all and the instructor was able to explain them in a very simple and easy way, making it fun to watch the classes. It helped me have a better understanding of what he facts that helps ideas or products to spread are, and how viral marketing works. Excellent course overall!

por Lori K

8 de jun de 2020

This was a wonderful course! Absolutely enjoyed every single lecture video uploaded and can't wait to utilize what I've learned into my future career. Huge shout out to the professor as well for being so articulate, clear, and empathetic to student learnings. The videos are separated into short ones so it's a lot easier retaining focus and the professor uses plenty of examples to understand concepts better!

por yoke k T

9 de jul de 2021

i love it. If you have marketing background, and just want to make things clear in your head, go for it, it will help you to structure your ideas. If you have zero background of Marketing, please take it, professor explains things in the easiest way that doesnt involve difficult words, and using great example.

And I only realized I had his book after I took his course . (Invisible Influence - Jonah Berger)

por Petya N P

6 de mai de 2017

For me there are 2 important things and if they are present I would feel that I have invested my time (the most valuable resource for me) wisely:

a) Great content, presented in a concise and easily digestible manner

b) Great speaker that is able to engage you and that respects the time you are investing in their course

This course scores very high for both the above and I therefore highly recommend it.

por Valeriya G

8 de jul de 2017

Awesome course! Jonah Berger explains everything in a simple and catchy way. I believe that I have learned a lot, and I really enjoyed the course. It would be nice if course transcription was provided. May be notes to read through along the material. But aside all that, a big thank you to Coursera and Wharton School of the University of Pennsylvania and professor Berger for putting it all together.

por Ian D

7 de set de 2017

This course is filled with very practical and useful information that is useful at every level of the corporate hierarchy, even when it comes to simple strategies for getting employees to retain information. Obviously, the primary motivation for taking this course is to spread your company's content, and the solutions provided in this course will go a long way toward achieving that objective.

por Judie A C D

21 de ago de 2017

Information is nicely presented and easy to digest. I work in marketing, and the learnings in this course are applicable to a lot of decision-making activities that we do. This will give you a better and fresher perspective in terms of brand positioning. Clear examples are provided, which allows for easy understanding no matter where you are in the world. Many thanks, from the Philippines.

por Alberto O

3 de nov de 2018

Great crash course on making content viral. It gives you the science behind viral content and provides great tips on how to make contagious content and act on networks.

It provides as well a great easy-to-understand psychological basis for all the phenomenae around us concoerning viral content.

Recommended!! (this would be word-to-mouth, one of the techniques suggested by Prof. Berger :) )

por Shelley G

27 de dez de 2017

This is a very interesting and informative course. It really digs into the science behind why and what people choose to share in social networking, giving the student an understanding of how and what content to publish to engage their audience. The information is delivered in an easy to understand, organized, and entertaining manner. The professor did a great job! I highly recommend it.

por samuel j

24 de jan de 2022

I've never been happier that I made a decision. This course is the best. I've learned skills that make me more confident about my journey to becoming a valuable and influential Marketing Strategist that'll help brands to make enormous profit while also offering value.

I highly recommend this course. Success to you as you take it.

PS. I wish there were more courses from this author.

por Judy M C S

17 de abr de 2017

I found the course very comprehensive yet easy to understand. Kudos to Prof. Berger who used conversational words in his lecture, as well as fun and appropriate examples. Grateful also to Coursera for a very user-friendly website and mobile app, which enabled me to study and learn even as I commute to work or going home. Thanks a lot and I will definitely enroll in a similar class!

por Christen R

24 de mai de 2016

The course and its presentation is reflective of the content presented in that it does exactly what it says its going to do and holds your attention while doing it. This is the perfect course to learn how to things go viral, how to make a lasting impression stick after you've left the room, and even provokes the thought process on the importance of reputation management.

por Hamza A

27 de ago de 2019

Professor An insightful course with actionable, intuitive frameworks and tips to analyse virality of a content as well as how to work on a viral story and campaign. Professor Jonah Berger teaches in a delightful manner in bite-sized lectures taht are easy to understand, remember, and put to practical use. Recommend it to everyone irrespective of their profession.

por hemad j

27 de set de 2016

The best class ever i took. This course was in 4 weeks and i did it in 2 days.

You know because the teacher was able to teach at a very high level of teaching methods. He was the best man. I had requested if i can interact with him and i can't find him. This part i didn't like at all.

Please tell him to email me or give his email so i can reach out to him.


por Yawatta H

3 de jul de 2016

I loved this class. The professor crafted the information in a way that was interesting instead of a boring lecture. Everything said was related to the topic at hand, and I enjoyed how he started with a story before each lesson began. He was good with showing each concept in marketing instead of just telling about each concept. I highly recommend the course!

por Lucio A

1 de mai de 2020

Fue increíble atravesar todos estos conocimientos, los cuales me resultaron muy útiles para mi vida cotidiana y de seguro para mis futuros trabajos.

Quiero agradecer especialmente a Coursera, por darme la posibilidad de certificarme y al Profesor Jonah Berger, por su gran expliación y desenvoltura a la hora de explicar los conceptos.


Lucio Auad.