About this course: Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Created by: University of Pennsylvania
Taught by: Christian Terwiesch, Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School
| Basic Info | Course 6 of 6 in the Business Foundations Specialization |
| Commitment | 5 weeks of study, 3-5 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.
3 readings, 1 practice quiz
- 阅读: Welcome to the Business Foundations Capstone Project!
- 阅读: Course Format, Grading and Expectations
- 阅读: Capstone Project Timeline: Check Your Progress Here!
- 练习测验: Project Scope Quiz
WEEK 2
Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.
2 videos, 1 reading
- 阅读: Exemplar Projects
- Video: Introduction - Framework (7:55)
- Video: Cost, Quality, Variety, Responsiveness (7:56)
Graded: Project Description
WEEK 3
Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.
14 videos
- Video: Strategic Marketing Flip Chart (11:05)
- Video: How Can Customer Centricity Be Profitable (19:03)
- Video: Customer Retention (18:24)
- Video: Customer Development (3:07)
- Video: Brands and Digital Marketing (14:01)
- Video: Customers and Digital Marketing (9:49)
- Video: Reputation and Reviews (14:38)
- Video: Product Life Cycle (3:29)
- Video: More Examples of Influence (8:42)
- Video: More Examples of Influence - Part 2 (12:34)
- Video: Pricing Strategies 3 - Psychological Factors (9:47)
- Video: Distribution Strategies 1 - Introduction (13:38)
- Video: Distribution Strategies 2 - Channel Design (13:39)
- Video: Horizontal Conflict (12:46)
Graded: Marketing Plan Peer Review
WEEK 4
Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.
7 videos
- Video: Accounts Receivable (19:51)
- Video: Estimating Uncollectible Accounts (15:31)
- Video: Accounts Receivable Disclosure Example (16:35)
- Video: Inventory (19:59)
- Video: LIFO vs. FIFO (23:11)
- Video: Inventory Disclosure Example (11:14)
- Video: 3M Company: Accounts Receivable and Inventory (17:50)
WEEK 5
Submitting your Capstone
Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can't wait to see what you've come up with!
Graded: Opportunity Analysis for Shazam, Snapdeal, or Your Own Project [3 options]
FAQs
How It Works
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
Creators
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Pricing
| 旁听 | 购买课程 | |
|---|---|---|
| 访问课程材料 | Available | Available |
| 访问评分的材料 | Not available | Available |
| 收到最终成绩 | Not available | Available |
| 获得可共享的课程证书 | Not available | Available |
Ratings and Reviews
It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.
Thank you...!!!!
The best capstone testing all the concepts learned through individual courses!
Great course! It was a fantastic application of all the other courses in the Business Foundations Specialization and I throughly enjoyed completing this course. I just wish that the project options had been updated to reflect recent changes in the market, such as Snapdeal being on the verge of being acquired by a competitor. It would also have been more helpful if there was more guidance on selecting an own project; I wanted to do my own project but couldn't figure out what kind of a business challenge I need to select. But otherwise, fantastic course!
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AG
Life changing experience.....Thank You Coursera for helping us out in a big way.
Thanks & Regards,
Arun Gupta