Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Este curso faz parte do Programa de cursos integrados Business Foundations
Wharton Business Foundations Capstone
oferecido por
Informações sobre o curso
4.6
169 classificações
Habilidades que você terá
Financial AccountingAccountingFinanceMarketing
Programa - O que você aprenderá com este curso
Semana
1Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.
3 leituras, 1 teste
3 leituras
Welcome to the Business Foundations Capstone Project!10min
Course Format, Grading and Expectations10min
Capstone Project Timeline: Check Your Progress Here!10min
1 exercício prático
Project Scope Quiz10min
Semana
2Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.
2 vídeos (total de (Total 16 mín.) min), 1 leitura, 1 teste
1 leituras
Exemplar Projects10min
Semana
3Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.
14 vídeos (total de (Total 165 mín.) min), 1 teste
14 videos
How Can Customer Centricity Be Profitable (19:03)19min
Customer Retention (18:24)18min
Customer Development (3:07)3min
Brands and Digital Marketing (14:01)14min
Customers and Digital Marketing (9:49)9min
Reputation and Reviews (14:38)14min
Product Life Cycle (3:29)3min
More Examples of Influence (8:42)8min
More Examples of Influence - Part 2 (12:34)12min
Pricing Strategies 3 - Psychological Factors (9:47)9min
Distribution Strategies 1 - Introduction (13:38)13min
Distribution Strategies 2 - Channel Design (13:39)13min
Horizontal Conflict (12:46)12min
Semana
4Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.
7 vídeos (total de (Total 124 mín.) min), 1 teste
7 videos
Estimating Uncollectible Accounts (15:31)15min
Accounts Receivable Disclosure Example (16:35)16min
Inventory (19:59)19min
LIFO vs. FIFO (23:11)23min
Inventory Disclosure Example (11:14)11min
3M Company: Accounts Receivable and Inventory (17:50)17min
40%
comecei uma nova carreira após concluir estes cursos
83%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
por RR•Jul 10th 2017
It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!
por MT•Feb 2nd 2017
Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.
Instrutores
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation ManagementThe Wharton School
Sobre University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Sobre o Programa de cursos integrados Business Foundations
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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