Programa de cursos integrados Business Foundations

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Sobre esse Programa de cursos integrados

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Desenvolvido por:

Parceiros do setor:

6 courses

Siga a ordem sugerida ou escolha a sua própria.

Projetos

Projetado para ajudar a praticar e aplicar as habilidades que aprendeu.

Certificados

Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.

Cursos

Beginner Specialization.: No prior experience required.

CURSO 1
Introdução ao Marketing
Compromisso
5 semanas de estudos, 4-6 horas/semana
Legendas
English, Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese
Sobre o curso
Ministrado por três dos melhores professores do departamento de Marketing da Faculdade Wharton's, frequentemente ranqueada como a número 1 entre os departamentos de marketing no mundo, este curso contém três tópicos centrais quanto a lealdade do cons
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CURSO 2
Introduction to Financial Accounting
Compromisso
4 semanas de estudo, 5-6 horas/semana
Legendas
English, Japanese, Chinese (Simplified)
Sobre o curso
Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be
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CURSO 3
Managing Social and Human Capital
Compromisso
2-3 hours per week
Legendas
English, Korean
Sobre o curso
People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the t
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CURSO 4
Introduction to Corporate Finance
Compromisso
4 weeks of study, 4-7 hours/week
Legendas
English, Korean
Sobre o curso
This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and appli
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CURSO 5
Introdução à Administração da Produção
Compromisso
4 weeks of study, 4-6 hours/week
Legendas
English, Portuguese (Brazilian)
Sobre o curso
Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory leve
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CURSO 6
Wharton Business Foundations Capstone
Próxima sessão: Oct 29
Compromisso
5 weeks of study, 3-5 hours/week
Legendas
English
Sobre o Trabalho de Conclusão
Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-g
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Desenvolvedores

The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
Brian J Bushee
The Geoffrey T. Boisi Professor
Peter Cappelli
Professor of Management, Director, Center for Human Resources
Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Michael Useem
Professor of Management and Director of the Center for Leadership and Change Management