In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Programa de cursos integrados Fundamentos de negóciosFundamentos dos Negócios
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.
oferecido por
Programa de cursos integrados Fundamentos de negóciosFundamentos dos NegóciosUniversidade da Pensilvânia
Sobre este Programa de cursos integrados
O que você vai aprender
Analyze and improve business processes in services or manufacturing
Manage people through motivation and reward systems
Read income statements, balance sheets, and cash flow statements
Understand branding and go-to-market strategies
Como o Programa de cursos integrados funciona
Fazer cursos
Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.
Projeto prático
Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.
Obtenha um certificado
Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.
Este Programa de cursos integrados contém 6 cursos
Curso1
Introdução ao Marketing
4.7
5,764 classificações
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
You’ll learn key principles in
- Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
- Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
- Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.
Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.
Curso2
Introdução à Contabilidade Financeira
4.7
4,097 classificações
Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be able to read the three most common financial statements: the income statement, balance sheet, and statement of cash flows. Then you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.
Curso3
Managing Social and Human Capital
4.5
949 classificações
People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the training they need to make good management decisions. Now, award-winning authors and renowned management Professors Mike Useem and Peter Cappelli of the Wharton School have designed this course to introduce you to the key elements of managing people. Based on their popular course at Wharton, this course will teach you how to motivate individual performance and design reward systems, how to design jobs and organize work for high performance, how to make good and timely management decisions, and how to design and change your organization’s architecture. By the end of this course, you'll have developed the skills you need to start motivating, organizing, and rewarding people in your organization so that you can thrive as a business and as a social organization.
Curso4
Introdução às Finanças Corporativas
4.6
2,684 classificações
This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applications include: time value of money, risk-return tradeoff, cost of capital, interest rates, retirement savings, mortgage financing, auto leasing, capital budgeting, asset valuation, discounted cash flow (DCF) analysis, net present value, internal rate of return, hurdle rate, payback period.
Instrutores
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of MarketingMarketing
Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics InitiativeThe Wharton School
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation ManagementThe Wharton School
Brian J Bushee
The Geoffrey T. Boisi ProfessorAccounting
Peter Cappelli
Professor of Management, Director, Center for Human ResourcesThe Wharton School
Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of PennsylvaniaFinance
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing CenterThe Wharton School
Michael Useem
Professor of Management and Director of the Center for Leadership and Change ManagementThe Wharton School
Parceiros do setor
Sobre Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Perguntas Frequentes – FAQ
Qual é a política de reembolso?
Posso me inscrever em um único curso?
Sim! Para começar, clique na carta de curso que lhe interessa e se inscreva. Você pode se inscrever e concluir o curso para ganhar um certificado compartilhável ou você pode auditar para ver os materiais do curso de graça. Quando você se inscrever em um curso que faz parte de uma especialização, você está automaticamente inscrito para a especialização completa. Visite o seu painel de aluno para acompanhar o seu progresso.
Existe algum auxílio financeiro disponível?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Este curso é totalmente on-line, então não existe necessidade de aparecer em uma sala de aula pessoalmente. Você pode acessar suas palestras, leituras e atribuições a qualquer hora e qualquer lugar, via web ou dispositivo móvel.
Vou ganhar créditos universitários por concluir a Especialização?
Esta Especialização não carrega créditos universitários, mas algumas universidades podem optar por aceitar certificados de especialização como crédito. Verifique com sua instituição para saber mais.
How long does it take to complete the Business Foundations Specialization?
Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material in 6 months.
Quantas vezes é oferecido cada curso na Especialização?
Each course in the Specialization is offered every two months.
What background knowledge is necessary?
No specific background is required—this Specialization is ideal for entrepreneurs, small business owners, managers, consultants, or anyone aiming to hone their core business skills. Knowledge of high-school level math (through pre-calculus) is suggested.
Do I need to take the courses in a specific order?
No, you can take the courses in this Specialization in any order.
Will I earn university credit for completing the Business Foundations Specialization?
Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
What will I be able to do upon completing the Business Foundations Specialization?
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education.
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
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