Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Este curso faz parte do Programa de cursos integrados Estratégia de Negócios
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oferecido por
Programa de cursos integrados Estratégia de NegóciosUniversidade da VirgíniaInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 5 no
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 10 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Coreano, Alemão, Russo, Inglês, Espanhol
O que você vai aprender
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Habilidades que você terá
- Strategic Management
- Strategic Thinking
- Business Strategy
- business competition
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 5 no
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 10 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Coreano, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - O que você aprenderá com este curso
2 horas para concluir
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
2 horas para concluir
8 vídeos (Total 49 mín.), 4 leituras, 1 teste
2 horas para concluir
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
2 horas para concluir
9 vídeos (Total 54 mín.)
1 hora para concluir
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
1 hora para concluir
9 vídeos (Total 42 mín.)
5 horas para concluir
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
5 horas para concluir
8 vídeos (Total 42 mín.), 1 leitura, 3 testes
Avaliações
- 5 stars81%
- 4 stars15,80%
- 3 stars2,20%
- 2 stars0,60%
- 1 star0,40%
Principais avaliações do ESTRATÉGIA DE NEGÓCIOS AVANÇADA
por NF22 de set de 2017
Very well presented, and captures nuances -one size does not fit all in all contexts. A great contribution to my CPD (continual professional development).
por MN5 de fev de 2016
The content was very good and informative. It just that I couldn't relate the later part of the module as I have not been a part of any industry as such.
por AL3 de mai de 2019
Fantastic course! The various sections and tools are extremely relevant for applying to just about any company for assessing their competitive position. I tho
por FM15 de mai de 2020
Very good. The course give you more contents and tools for a deep analysis about diversification, internationalization and stakeholders firms' strategy
Sobre Programa de cursos integrados Estratégia de Negócios
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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