Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.
Este curso faz parte do Programa de cursos integrados Estratégia de Negócios
Estratégia de Negócios Avançada
oferecido por
Informações sobre o curso
4.7
539 classificações
O que você vai aprender
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Habilidades que você terá
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
Programa - O que você aprenderá com este curso
Semana
13 horas para concluir
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.
9 vídeos (total de (Total 58 mín.) min), 5 leituras, 1 teste
9 videos
The Dynamic Capabilities Perspective6min
Introduction to the Competitive Life Cycle8min
Competitive Life Cycle: Common Patterns9min
Why Incumbent Firms Fail or Survive8min
Competitive Life Cycle Analysis7min
Module Lessons1min
Strategist's Toolkit: Competitive Life Cycle Analysis3min
Sony PlayStation 4 Case Debrief8min
5 leituras
Course Overview10min
Course Requirements10min
Get to Know Your Classmates10min
Using the Discussion Forums10min
Sony PlayStation 4: Aim and Fire20min
1 exercício prático
Dynamic Strategy40min
Semana
22 horas para concluir
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.
10 vídeos (total de (Total 60 mín.) min), 1 leitura, 1 teste
10 videos
Patterns of Internationalization7min
Where to Compete4min
Entering Foreign Markets: Exporting5min
Entering Foreign Markets: Licensing and Alliances5min
Entering Foreign Markets: Foreign Direct Investment4min
Foreign Direct Investment: Entry Mode5min
Module Lessons4min
Strategist's Toolkit: Internationalization Analysis8min
Orascom Telecom Holding Case Debrief6min
1 leituras
Orascom Telecom Holding: Wind and Weather20min
1 exercício prático
International Strategy40min
Semana
32 horas para concluir
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.
10 vídeos (total de (Total 51 mín.) min), 1 leitura, 1 teste
10 videos
Financial Reasons to Diversify5min
Operational Reasons to Diversify4min
Strategic Reasons to Diversify6min
Why Firms Exist: Theory of the Firm7min
Limits on Firm Scope4min
The Right Degree of Diversification2min
Module Lessons1min
Strategist's Toolkit: Diversification Matrices3min
Walt Disney Co Case Debrief9min
1 leituras
Walt Disney Co: Mickey Mouse or Media Mammoth?6min
1 exercício prático
Diversification Strategy40min
Semana
46 horas para concluir
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.
9 vídeos (total de (Total 58 mín.) min), 2 leituras, 3 testes
9 videos
Creating Value for Stakeholders5min
Aligning Key Stakeholders5min
Aligning Secondary Stakeholders6min
Sources of Institutional Pressure9min
Value Creation and Your Values3min
Module Lessons3min
Strategist's Toolkit: Stakeholder Analysis4min
GE Healthcare India Case Debrief15min
2 leituras
GE Healthcare in India: An (Ultra)Sound Strategy?15min
Assignment Overview20min
2 exercícios práticos
Stakeholder Strategy40min
Practice Reviewing an Assignment30min
40%
consegui um benefício significativo de carreira com este curso
22%
recebi um aumento ou promoção
Melhores avaliações
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
Instrutores
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
Sobre Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Sobre o Programa de cursos integrados Estratégia de Negócios
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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