Informações sobre o curso
4.7
500 classificações
84 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Some familiarity with business is helpful, but not required.

Horas para completar

Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 2-6 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Coreano, Árabe

O que você vai aprender

  • Check

    The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

  • Check

    Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

  • Check

    How businesses compete across industries, the value of being in different markets, and the right degree of diversification

  • Check

    Stakeholder management and how engaging with non-capital stakeholders can create value

Habilidades que você terá

Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Some familiarity with business is helpful, but not required.

Horas para completar

Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 2-6 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Coreano, Árabe

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Dynamic Strategy

Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started....
Reading
9 vídeos (total de (Total 58 mín.) min), 5 leituras, 1 teste
Video9 videos
The Dynamic Capabilities Perspective6min
Introduction to the Competitive Life Cycle8min
Competitive Life Cycle: Common Patterns9min
Why Incumbent Firms Fail or Survive8min
Competitive Life Cycle Analysis7min
Module Lessons1min
Strategist's Toolkit: Competitive Life Cycle Analysis3min
Sony PlayStation 4 Case Debrief8min
Reading5 leituras
Course Overview10min
Course Requirements10min
Get to Know Your Classmates10min
Using the Discussion Forums10min
Sony PlayStation 4: Aim and Fire20min
Quiz1 exercício prático
Dynamic Strategy40min
Semana
2
Horas para completar
2 horas para concluir

International Strategy

Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom....
Reading
10 vídeos (total de (Total 60 mín.) min), 1 leitura, 1 teste
Video10 videos
Patterns of Internationalization7min
Where to Compete4min
Entering Foreign Markets: Exporting5min
Entering Foreign Markets: Licensing and Alliances5min
Entering Foreign Markets: Foreign Direct Investment4min
Foreign Direct Investment: Entry Mode5min
Module Lessons4min
Strategist's Toolkit: Internationalization Analysis8min
Orascom Telecom Holding Case Debrief6min
Reading1 leituras
Orascom Telecom Holding: Wind and Weather20min
Quiz1 exercício prático
International Strategy40min
Semana
3
Horas para completar
2 horas para concluir

Diversification Strategy

Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney. ...
Reading
10 vídeos (total de (Total 51 mín.) min), 1 leitura, 1 teste
Video10 videos
Financial Reasons to Diversify5min
Operational Reasons to Diversify4min
Strategic Reasons to Diversify6min
Why Firms Exist: Theory of the Firm7min
Limits on Firm Scope4min
The Right Degree of Diversification2min
Module Lessons1min
Strategist's Toolkit: Diversification Matrices3min
Walt Disney Co Case Debrief9min
Reading1 leituras
Walt Disney Co: Mickey Mouse or Media Mammoth?6min
Quiz1 exercício prático
Diversification Strategy40min
Semana
4
Horas para completar
6 horas para concluir

Stakeholder Strategy

How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare. ...
Reading
9 vídeos (total de (Total 58 mín.) min), 2 leituras, 3 testes
Video9 videos
Creating Value for Stakeholders5min
Aligning Key Stakeholders5min
Aligning Secondary Stakeholders6min
Sources of Institutional Pressure9min
Value Creation and Your Values3min
Module Lessons3min
Strategist's Toolkit: Stakeholder Analysis4min
GE Healthcare India Case Debrief15min
Reading2 leituras
GE Healthcare in India: An (Ultra)Sound Strategy?15min
Assignment Overview20min
Quiz2 exercícios práticos
Stakeholder Strategy40min
Practice Reviewing an Assignment30min
4.7
84 avaliaçõesChevron Right
Benefício de carreira

44%

consegui um benefício significativo de carreira com este curso
Promoção de carreira

25%

recebi um aumento ou promoção

Melhores avaliações

por ASNov 11th 2017

Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.

por MMMay 26th 2016

Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.

Instrutores

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

Sobre University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Sobre o Programa de cursos integrados Business Strategy

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

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