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Voltar para A publicidade e a sociedade

Comentários e feedback de alunos de A publicidade e a sociedade da instituição Universidade Duke

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187 avaliações

Sobre o curso

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Melhores avaliações

14 de Jun de 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

2 de Mai de 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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126 — 150 de 184 Avaliações para o A publicidade e a sociedade

por Z. İ K

12 de Fev de 2021

a very useful course


15 de Jan de 2021

Güzel ve etkiliydi.

por Pranay J

7 de Mai de 2020

very helpful course

por Pankaj k

30 de Out de 2019

very useful subject

por Prashant K

28 de Abr de 2019

Very vast knowledge

por Chris L

20 de Mar de 2018

Excellent materials

por Nguyen T T

15 de Ago de 2018

very useful course

por vaishali s

2 de Ago de 2020


por Anna Z

24 de Fev de 2019

Very interesting!

por Andrea M G

1 de Jun de 2017

Excellent course.

por K. N K

22 de Jul de 2020


por Nino I

20 de Nov de 2017

the best course

por Ksenia T

16 de Jan de 2017

It is amazing!

por Himanshu S

11 de Jun de 2020

Great course

por Athmi B D

22 de Mai de 2020

No comments

por Neemtallah S

26 de Nov de 2020

i love you


23 de Set de 2020











por Lưu Q D

31 de Ago de 2017

very good

por Aditya R

5 de Jun de 2017

Very good

por Er N M

5 de Mar de 2021


por Taiwo T O

11 de Ago de 2020


por Sahl M S

6 de Jul de 2020



6 de Mai de 2020


por Mohamed a

23 de Jul de 2020