Informações sobre o curso
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100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

At least 2 years of business experience.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglês

Legendas: Inglês, Árabe
User
Os alunos fazendo este Course são
  • User Experience Researchers
  • Tutors
  • Marketing Analysts
  • Marketing Specialists
  • Scientists

O que você vai aprender

  • Check

    Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Check

    Assess the credibility and value of secondary research

  • Check

    Apply basic sampling theory to a given situation

  • Check

    Compose a professionally packaged research plan or proposal

Habilidades que você terá

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence
User
Os alunos fazendo este Course são
  • User Experience Researchers
  • Tutors
  • Marketing Analysts
  • Marketing Specialists
  • Scientists

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

At least 2 years of business experience.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglês

Legendas: Inglês, Árabe

Programa - O que você aprenderá com este curso

Semana
1
2 horas para concluir

Getting Started and Introduction to Market Research

9 vídeos (Total 31 mín.), 5 leituras, 1 teste
9 videos
Survey to Build Our Database1min
Introduction to Market Research53s
Defining Market Research3min
Motivation for Market Research5min
Requests for Market Research3min
The Services, Roles, and Qualities of a Market Researcher3min
Complexities, Constraints, and Questions to Ask4min
Planning a Response to a Market Research Inquiry5min
5 leituras
A Note from UC Davis10min
Take the Specialization Smartphone Survey15min
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10min
20 Market Research Questions to Ask Your Customers10min
13 Questions Every Marketing Consultant Should Ask Prospects15min
1 exercício prático
Module 1 Quiz30min
Semana
2
2 horas para concluir

Secondary and Internal Research

8 vídeos (Total 41 mín.), 3 leituras, 1 teste
8 videos
The Importance of Secondary and Internal Research6min
Secondary and Internal Research in the Planning Process6min
Starting Cold with Secondary and Internal Research6min
Pros and Cons of Secondary and Internal Research5min
Three Levels of a Professional Market Researcher6min
Budget Considerations While Initiating Market Research5min
Developing Your Research Skills Further2min
3 leituras
Quirk's: Time-Saving Tips for Conducting Secondary Research10min
Quirk's: Save Money - Conduct Secondary Research10min
Quirk's: Meta-Analysis Offers Research on Research for MR15min
1 exercício prático
Module 2 Quiz30min
Semana
3
2 horas para concluir

Primary Research Introduction

7 vídeos (Total 33 mín.), 2 leituras, 1 teste
7 videos
Defining Primary Research4min
Sampling and a Sampling Frame4min
Deciding on the Kind of Sampling and How Many to Sample6min
Observational Research4min
Surveys6min
Methods and Tools in Qualitative Research5min
2 leituras
Quirk's: What Everyone Needs to Know About Sampling10min
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15min
1 exercício prático
Module 3 Quiz30min
Semana
4
5 horas para concluir

Research Plan or Proposal

8 vídeos (Total 33 mín.), 1 leitura, 2 testes
8 videos
How a Research Plan or Proposal Might be Presented4min
Components of a Research Plan or Proposal (Part 1)6min
Components of a Research Plan or Proposal (Part 2)6min
Packaging the Research Plan or Proposal3min
How to Follow Up with Your Client4min
You Won the Project, Now What?5min
Course Summary1min
1 leituras
Six Keys to Writing a Great Proposal15min
1 exercício prático
Module 4 Quiz30min
4.5
23 avaliaçõesChevron Right

50%

comecei uma nova carreira após concluir estes cursos

36%

consegui um benefício significativo de carreira com este curso

12%

recebi um aumento ou promoção

Principais avaliações do Research Proposal: Initiating Research

por MANov 20th 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

por MGAug 15th 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

Instrutores

Avatar

Jim Fong

Director, UPCEA Center for Research and Marketing Strategy
UC Davis Division of Continuing and Professional Education

Sobre Universidade da Califórnia, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Sobre Programa de cursos integrados pesquisa de mercadopesquisa de mercado

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
pesquisa de mercadopesquisa de mercado

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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