Informações sobre o curso
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100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

Aprox. 18 horas para completar

Sugerido: 4 weeks of study, 4-7 hours/week...

Inglês

Legendas: Inglês

O que você vai aprender

  • Check

    Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them

  • Check

    Design an effective questionnaire by applying best practices for writing questions and response options

  • Check

    Launch your survey to the target audience using a quantitative survey platform and get back results

  • Check

    Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics

Habilidades que você terá

Sales And Operations PlanningMarket ResearchSample Mean And Covariancebasic statisticssampling statistics

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

Aprox. 18 horas para completar

Sugerido: 4 weeks of study, 4-7 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Getting Started and Preparing to Design a Quantitative Survey for Market Research

In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.

...
13 vídeos ((Total 60 mín.)), 4 leituras, 1 teste
13 videos
Introduction to Preparing to Design a Quantitative Survey for Market Research1min
Identifying Business Objectives4min
Assessing Suitability of Quantitative Research5min
Building On Qualitative Findings to Inform a Quantitative Survey4min
Introduction to Various Types of Quantitative Surveys1min
Online Surveys4min
Telephone Surveys4min
In-Person Surveys4min
Direct Mail Surveys3min
Steps to Design and Implement a Survey - Part 17min
Steps to Design and Implement a Survey - Part 24min
Recognizing and Avoiding Common Pitfalls6min
4 leituras
A Note From UC Davis10min
Back to Basics: Six Essential Skills for Telephone Interviewing15min
Qualtrics: 10 Tips for Building Effective Surveys15min
6 Common Survey Writing Mistakes in Market Research10min
1 exercícios práticos
Module 1 Quiz30min
Semana
2
6 horas para concluir

Designing and Implementing a Quantitative Survey

In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.

...
12 vídeos ((Total 67 mín.)), 4 leituras, 3 testes
12 videos
Delineating the Market Segment6min
Selecting the Survey Methods7min
Maximizing Response Rates5min
Maximizing Response Rates: Administering a Survey4min
Maximizing Response Rates: Level of Trust4min
Selecting Appropriate Sample Sources7min
Determining Appropriate Sample Size5min
Designing a Questionnaire5min
Designing Appropriate Response Options5min
Performing Quality Control8min
Pre-Testing Your Survey4min
4 leituras
Quirk's: What Everyone Needs to Know About Sampling10min
Sample Size Calculator5min
7 Tips for Good Survey Questions5min
Qualtrics Resources30min
1 exercícios práticos
Module 2 Quiz30min
Semana
3
4 horas para concluir

Analyzing a Survey

In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning.

...
12 vídeos ((Total 59 mín.)), 3 leituras, 6 testes
12 videos
Reviewing Your Data and Looking for Errors4min
The Importance of Scales5min
Descriptive Analysis: Nominal Data6min
Descriptive Analysis: Ordinal and Interval Data5min
Inferential Analysis: Confidence Interval6min
Testing Hypotheses, Part 1: Overview3min
Testing Hypotheses, Part 2: An Example Application6min
Association Analysis: Comparing Groups of People4min
Association Analysis: Chi-Square Test6min
Association Analysis: Correlation Analysis2min
Causal Analysis6min
3 leituras
Making Sense of Survey Data30min
Sampling and Samples45min
Datasets for Module 3 Lectures10min
6 exercícios práticos
Sampling Activity10min
Scales Practice Activity10min
Descriptive Analysis Activity20min
Statistical Analysis Practice Activity20min
Causal Analysis Practice Activity10min
Module 3 Quiz30min
Semana
4
5 horas para concluir

Assess Approaches and Interpret Quantitative Study Results

In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning.

...
10 vídeos ((Total 38 mín.)), 3 leituras, 4 testes
10 videos
Regression and Errors6min
Multiple Variables3min
Using Multiple Variables3min
Multiple Regressions: Understanding What Drives Pricing3min
Binary Regression4min
Segmentation and Cluster Analysis4min
Factor Analysis4min
Conjoint Analysis4min
Course Summary1min
3 leituras
Using Multiple Variables Dataset10min
Regression Analysis30min
Quantitative Data Analysis Techniques for Data-Driven Marketing45min
3 exercícios práticos
Anscombe's Quartet15min
Multiple Regressions Practice Activity10min
Module 4 Quiz30min
4.1
10 avaliaçõesChevron Right

Principais avaliações do Quantitative Research

por RROct 17th 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

Instrutores

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Susan Berman

President, Impact Research
UC Davis Division of Continuing and Professional Education
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Olivier Rubel, PhD

Associate Professor, Graduate School of Management
UC Davis

Sobre Universidade da Califórnia, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

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"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
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Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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