Informações sobre o curso
4.5
95 classificações
13 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Árabe
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Árabe

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

Getting Started and Introduction to Market Research

In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal. ...
Reading
9 vídeos (total de (Total 31 mín.) min), 6 leituras, 1 teste
Video9 videos
Survey to Build Our Database1min
Introduction to Market Research53s
Defining Market Research3min
Motivation for Market Research5min
Requests for Market Research3min
The Services, Roles, and Qualities of a Market Researcher3min
Complexities, Constraints, and Questions to Ask4min
Planning a Response to a Market Research Inquiry5min
Reading6 leituras
Take the Specialization Smartphone Survey15min
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10min
Why Market Research is Important5min
Five Reasons Why Market Research Matters (and Five Tips for Using It)10min
5 Market Research Questions to Ask Your Customers10min
13 Questions Every Marketing Consultant Should Ask Prospects15min
Quiz1 exercícios práticos
Module 1 Quiz30min
Semana
2
Horas para completar
2 horas para concluir

Secondary and Internal Research

In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project....
Reading
8 vídeos (total de (Total 41 mín.) min), 3 leituras, 1 teste
Video8 videos
The Importance of Secondary and Internal Research6min
Secondary and Internal Research in the Planning Process6min
Starting Cold with Secondary and Internal Research6min
Pros and Cons of Secondary and Internal Research5min
Three Levels of a Professional Market Researcher6min
Budget Considerations While Initiating Market Research5min
Developing Your Research Skills Further2min
Reading3 leituras
Quirk's: Time-Saving Tips for Conducting Secondary Research10min
Quirk's: Save Money - Conduct Secondary Research10min
Quirk's: Meta-Analysis Offers Research on Research for MR15min
Quiz1 exercícios práticos
Module 2 Quiz30min
Semana
3
Horas para completar
2 horas para concluir

Primary Research Introduction

In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method....
Reading
7 vídeos (total de (Total 33 mín.) min), 2 leituras, 1 teste
Video7 videos
Defining Primary Research4min
Sampling and a Sampling Frame4min
Deciding on the Kind of Sampling and How Many to Sample6min
Observational Research4min
Surveys6min
Methods and Tools in Qualitative Research5min
Reading2 leituras
Quirk's: What Everyone Needs to Know About Sampling10min
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15min
Quiz1 exercícios práticos
Module 3 Quiz30min
Semana
4
Horas para completar
5 horas para concluir

Research Plan or Proposal

In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid. ...
Reading
8 vídeos (total de (Total 33 mín.) min), 1 leitura, 2 testes
Video8 videos
How a Research Plan or Proposal Might be Presented4min
Components of a Research Plan or Proposal (Part 1)6min
Components of a Research Plan or Proposal (Part 2)6min
Packaging the Research Plan or Proposal3min
How to Follow Up with Your Client4min
You Won the Project, Now What?5min
Course Summary1min
Reading1 leituras
Six Keys to Writing a Great Proposal15min
Quiz1 exercícios práticos
Module 4 Quiz30min
4.5
13 avaliaçõesChevron Right
Direcionamento de carreira

50%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

50%

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Promoção de carreira

50%

recebi um aumento ou promoção

Melhores avaliações

por MANov 20th 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

por MGAug 15th 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

Instrutores

Avatar

Jim Fong

Director, UPCEA Center for Research and Marketing Strategy
UC Davis Division of Continuing and Professional Education

Sobre University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Sobre o Programa de cursos integrados Market Research

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
Market Research

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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