Created by:  IE Business School

Basic Info
LevelIntermediate
Commitment5 weeks of study, 4-6 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
Syllabus

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Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Certificates

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Creators
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
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Ratings and Reviews
Rated 4.7 out of 5 of 24 ratings

The capstone was well constructed and the choice of Tesla as a case study was on point.However, it would be nice to have the option of preparing a marketing mix plan for our own business - as an option to replace the capstone. That being said, this is an excellent specialization and I would highly recommend to anyone wanting to learn how to apply marketing mix principles to real business situations. Excellent course!!!

Excellent class. Well laid out and very practical.

I’m so glad that I decided to take the Marketing Mix Course. I have educated marketing factors including brand and product, pricing strategy, channel management and IMC; more importantly, how amazing they link to each other. The marketing mix program helps me to connect them and see the big picture.

Thank you very much indeed all professors

Excellent