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Voltar para Developing a Marketing Mix for Growth

Comentários e feedback de alunos de Developing a Marketing Mix for Growth da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

627 classificações

Sobre o curso

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


25 de fev de 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


20 de fev de 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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51 — 75 de 117 Avaliações para o Developing a Marketing Mix for Growth

por Mohamed A A

30 de set de 2020

Excellent course with simple language and material

por B. L

5 de jul de 2020

Superb lectures and I love it. Thanks Professor

por 061_SWAPAN G

23 de nov de 2021

Great course man , keep the good train rolling

por Muhammad S K

5 de out de 2018

This was the best course of the MBA, period!

por Alain C

27 de jul de 2021

Excellent review of the basics of marketing

por Mei W

6 de out de 2020

very useful class, the instructor is great.

por Kevin O

15 de out de 2018

Excellent! The best Marketing course online


6 de mai de 2022


por Wolfgang R .

8 de fev de 2018

Very practical and logical way of teaching

por Emeka J E

8 de out de 2018

Great course. I will recommend it always.

por Whitney H

8 de jun de 2020

Had its difficulties but i enjoined it..

por Noah M

16 de set de 2020

Great energy and amazing information!

por Digvijay

25 de abr de 2018

Fantastic course! Fabulous teachers!

por Juan M Q

28 de dez de 2020

VEry interesting for non marketers.


18 de jan de 2021

Mr. Noel is such a good professor.

por Sathanand M

9 de jan de 2020

A complete knowledge based study.

por Echo l

17 de ago de 2017

I learnt a lot from this course!

por BAD K

23 de jun de 2020

Nothing to say, Just amazing !

por Mokhidil S

5 de jun de 2020

everything was clear and easy!

por Vedant V G

22 de nov de 2021

fdfdfgdfsgdgfdfsfgfdsgds good


14 de set de 2021

Learned a lot of good things

por Mahaluckshmi K

7 de out de 2020

Great course and content.

por Jenn H

8 de out de 2019

Professor Noel is fantast

por Nitesh A

29 de set de 2020

Good to learn course!!!


10 de ago de 2020

Thanks Mr Hayden Noel.