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Voltar para Marketing Management II

Comentários e feedback de alunos de Marketing Management II da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

286 classificações
43 avaliações

Sobre o curso

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Feb 26, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

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26 — 42 de {totalReviews} Avaliações para o Marketing Management II

por Sathanand M

Jan 09, 2020

A complete knowledge based study.

por Echo l

Aug 17, 2017

I learnt a lot from this course!

por Jenn H

Oct 08, 2019

Professor Noel is fantast

por David H

Jun 12, 2018

best teacher ever.


Jan 21, 2020


por Natalia M G A

Oct 09, 2019

Great course!!

por Yone L

May 16, 2019

Great course!

por Maria L F S

Dec 03, 2018


por Sagarkumar P

Feb 28, 2018



Jan 01, 2020


por Muhammad S

Apr 16, 2018


por Mahendran

Jan 22, 2020



Dec 29, 2019


por Prashant R

Dec 27, 2019


por Eshant B

Jul 02, 2019

very good study material but The assignments take weeks to get reviewed.

por Santosh K B

Nov 29, 2018

Excellent introductory course for Marketing Management enthusiasts !!

por Natalie C

Jan 02, 2018

Content is good and adequately organized. Peer-reviewed assignments are nonsense and a waste of time. Need to be re-structured/formatted.