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Voltar para Developing a Marketing Mix for Growth

Comentários e feedback de alunos de Developing a Marketing Mix for Growth da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

625 classificações

Sobre o curso

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


25 de fev de 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


20 de fev de 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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26 — 50 de 117 Avaliações para o Developing a Marketing Mix for Growth

por Gurinder P S

27 de set de 2020

Prof. Noel is just an amazing teacher and person. I have enjoyed learning from him thoroughly, this course was part of my graduate curriculum and insights gained from the course and Prof. Noel's experiences will stay with me for life. Truly a very engaging course and so far one of the best classes I have ever taken in life.

por Nate A

10 de out de 2019

This was a great experience. Professor Noel is a special person that is made for the MOOC format, as he is able to engage an enormous class and make the experience feel intimate. The learning content is great and experience is better than I expected.

por Ahmad H

2 de jan de 2022

I​ have liked and learned from the course. The instructor is mentioning a lot of real examples and is linking what is being mentioned in the course to the actual market in a way that is easy to understand.

por Edon D

21 de fev de 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

por Dhinesh A D

11 de jul de 2021

Great course on Marketing management. The strategy to launch a product using marketing mix as a tool, is really helpful. Case studies and examples were useful.

por Amey T

28 de ago de 2021

I really appreciate and thank Mr. Hayden Noel for this course. Great knowledge which is really helpful for the marketing career.

por Ahmed N

23 de mai de 2022

Very useful content, the examples used by the instructor were very good and I could easily relate to it.

por Somalia P

3 de dez de 2020

Heavy Intensive Course but Professors does a great job at taking you through the journey!

por Prof M J

25 de jul de 2022

It was a great learning experience. Instructor was very clear in explaining the concepts

por Jonathan F G

30 de abr de 2021

Awesome course. I love Prof. Hayden Noel energy and teaching. I learned a lot from him.

por Amy K

10 de mar de 2020

I learned so much my brain is bursting with Marketing knowledge! Thank you!

por Jaimie W

6 de mar de 2020

Professor Noel explains a good level of detail in a very understandable way.

por Muhammad U

7 de jan de 2020


por Swati

29 de jan de 2021

Great learning and lectures. I liked the way Professor explained

por Comine V

19 de mar de 2021

Great condensed course to cover the important marketing topics.


29 de jun de 2020

The session was descriptive with examples and very informative

por Sameer V

11 de ago de 2021

Excellent course and the professor is fantastic at his job.


30 de dez de 2019

It gives good knowledge about basics of customer behavior .

por Pierre B

12 de mar de 2017

Great Class. I learned a lot of about marketing management.

por John Z Q Y

10 de abr de 2021

This course was easy to follow and used relevant examples.

por Anish S

9 de out de 2019

Excellent learning. Prof. Hayden Noel is just fantastic.


25 de abr de 2022

Excellent Course for learning Marketing Mix for Growth.


25 de nov de 2021

Professor Hayden noel is the best teacher in Coursera


13 de jun de 2020

It was nice teaching which helped learning the course

por Joe F

23 de set de 2019

Very interesting course with relevant course material