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Voltar para Developing a Marketing Mix for Growth

Comentários e feedback de alunos de Developing a Marketing Mix for Growth da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

625 classificações

Sobre o curso

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


25 de fev de 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


20 de fev de 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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101 — 117 de 117 Avaliações para o Developing a Marketing Mix for Growth

por 388_Kritika K

13 de set de 2021


por 195_SHIKHAR S

11 de set de 2021


por 158_SHAHIL V

28 de ago de 2021



30 de set de 2020


por Mahendran

22 de jan de 2020



29 de dez de 2019


por Prashant R

27 de dez de 2019


por Dr P R

11 de mai de 2020

I have completed all assignments and modules to qualify for honors certificate and also received 97.2% . kindly provide me the same .

por Francisco R M

5 de nov de 2020

The exposition and explanation of the key concepts in each module is amazing.

por Eshant B

2 de jul de 2019

very good study material but The assignments take weeks to get reviewed.

por Santosh K B

28 de nov de 2018

Excellent introductory course for Marketing Management enthusiasts !!


26 de jul de 2020

It is very useful to build better career in the field of education.

por Lissy A B T

9 de out de 2020

It is a very complete course. The topics covered are interesting

por Rory D

16 de set de 2020

Very thorough and well thought through for beginners like me

por Jeevanandham V

19 de jul de 2020

Useful this course thank you so much....

por Sourin B

10 de ago de 2020


por sudhansu s

4 de jul de 2020