In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Este curso faz parte do Programa de cursos integrados Gestão da cadeia de valor
Informações sobre o curso
Habilidades que você terá
- 5 stars84,03%
- 4 stars12,96%
- 3 stars2,07%
- 2 stars0,36%
- 1 star0,55%
Principais avaliações do DEVELOPING A WINNING MARKETING STRATEGY
This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.
Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
Good material. Slides did not always align with what the professor says. And quiz concepts often test on things that are not evident on the slides, but rather something he said.
Very good to have these basics in Marketing, although focusing a more on B2B marketing would have helped, especially when student are from the B2B sector exclusively.
Sobre Programa de cursos integrados Gestão da cadeia de valor
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