In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Este curso faz parte do Programa de cursos integrados Value Chain Management
Marketing Management I
oferecido por
Programa de cursos integrados Value Chain ManagementUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
Informações sobre o curso
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Resultados de carreira do aprendiz
33%
comecei uma nova carreira após concluir estes cursos
29%
consegui um benefício significativo de carreira com este curso
Habilidades que você terá
Market AnalysisMarketingMarketing StrategyMarketing Mix
Resultados de carreira do aprendiz
33%
comecei uma nova carreira após concluir estes cursos
29%
consegui um benefício significativo de carreira com este curso
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 5 de 7 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 15 horas para completar
Sugerido: 4 weeks of study, 6-8 hours/week
Inglês
Legendas: Inglês
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
3 horas para concluir
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
3 horas para concluir
7 vídeos (Total 65 mín.), 6 leituras, 1 teste
7 videos
Meet Professor Hayden Noel1min
Case Method Overview8min
Case Method: Steps in Case Analysis12min
Case Method: How to Prepare a Case5min
Case Method: Final Thoughts13min
Marketing Plan Orientation16min
6 leituras
Syllabus10min
Glossary20min
Brand Descriptions10min
Updating Your Profile10min
About the Discussion Forums10min
Module 0 Readings10min
1 exercício prático
Module 0 Quiz30min
3 horas para concluir
Module 1: Marketing Strategy
In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.
3 horas para concluir
4 vídeos (Total 46 mín.), 4 leituras, 2 testes
4 leituras
Module 1 Overview10min
Module 1 Readings10min
Case Memo Content Instructions10min
Case Memo Format Instructions10min
1 exercício prático
Module 1 Quiz30min
2 horas para concluir
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.
2 horas para concluir
4 vídeos (Total 64 mín.), 2 leituras, 1 teste
2 leituras
Module 2 Overview10min
Module 2 Readings10min
1 exercício prático
Module 2 Quiz30min
3 horas para concluir
Module 3: Branding
Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.
3 horas para concluir
7 vídeos (Total 50 mín.), 2 leituras, 2 testes
7 videos
What Is a Brand and How Does Branding Work?9min
Brand Equity11min
Attributes of Strong Brands5min
Brand and Line Extensions10min
Evaluating Brand Extensions9min
The Brand Extension Assignment1min
2 leituras
Module 3 Overview10min
Module 3 Readings10min
1 exercício prático
Module 3 Quiz30min
1 hora para concluir
Module 4: Product Strategy
Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.
1 hora para concluir
5 vídeos (Total 39 mín.), 2 leituras, 1 teste
5 videos
What Is a Service?2min
Levels of Product14min
Product Mix Decisions11min
Product Life Cycle6min
2 leituras
Module 4 Overview10min
Module 4 Readings10min
1 exercício prático
Module 4 Quiz30min
Avaliações
Principais avaliações do MARKETING MANAGEMENT I
por KFSep 4, 2019
Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.
por MYApr 2, 2017
Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
por MAFeb 20, 2019
The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course
por WDec 13, 2017
Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.
por KOAug 20, 2018
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
por COSep 10, 2018
Interesting material. Prof Noel's enthusiasm makes the coursework even more interesting. Not being a marketing major, I found the work challenging and engaging as well.
por ASOct 28, 2019
I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent.\n\nA lot of thanks for enlightening me Sir!!!!!!
por SKSep 4, 2018
I have learned a lot of practical stuff in this class. Most importantly, identifying unmet needs, considering the 5C and finding a marketing mix (4P) along with STP.
Sobre Programa de cursos integrados Value Chain Management
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations.
In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit.
When you complete the Value Chain Management Specialization, you will:
· Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy.
· Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions.
· Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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