Informações sobre o curso
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Prazos flexíveis

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Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...

Inglês

Legendas: Inglês

Habilidades que você terá

Market AnalysisMarketingMarketing StrategyMarketing Mix

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

...
7 vídeos ((Total 65 mín.)), 6 leituras, 2 testes
7 videos
Meet Professor Hayden Noel1min
Case Method Overview8min
Case Method: Steps in Case Analysis12min
Case Method: How to Prepare a Case5min
Case Method: Final Thoughts13min
Marketing Plan Orientation16min
6 leituras
Syllabus10min
Glossary20min
Brand Descriptions10min
Updating Your Profile10min
About the Discussion Forums10min
Module 0 Readings10min
2 exercícios práticos
Orientation Quiz10min
Module 0 Quiz10min
4 horas para concluir

Module 1: Marketing Strategy

In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

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4 vídeos ((Total 46 mín.)), 4 leituras, 2 testes
4 videos
The Story of Segway18min
Creating Value16min
The Marketing Strategy Process7min
4 leituras
Module 1 Overview10min
Module 1 Readings10min
Case Memo Content Instructions10min
Case Memo Format Instructions10min
1 exercícios práticos
Module 1 Quiz20min
Semana
2
3 horas para concluir

Module 2: Segmentation Targeting Positioning

An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

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4 vídeos ((Total 64 mín.)), 3 leituras, 2 testes
4 videos
Segmentation23min
Targeting16min
Positioning13min
3 leituras
Module 2 Overview10min
Module 2 Readings10min
About the Jeopardy Quiz10min
1 exercícios práticos
Module 2 Quiz24min
Semana
3
4 horas para concluir

Module 3: Branding

Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.

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7 vídeos ((Total 50 mín.)), 2 leituras, 2 testes
7 videos
What Is a Brand and How Does Branding Work?9min
Brand Equity11min
Attributes of Strong Brands5min
Brand and Line Extensions10min
Evaluating Brand Extensions9min
The Brand Extension Assignment1min
2 leituras
Module 3 Overview10min
Module 3 Readings10min
1 exercícios práticos
Module 3 Quiz24min
Semana
4
2 horas para concluir

Module 4: Product Strategy

Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.

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5 vídeos ((Total 39 mín.)), 2 leituras, 2 testes
5 videos
What Is a Service?2min
Levels of Product14min
Product Mix Decisions11min
Product Life Cycle6min
2 leituras
Module 4 Overview10min
Module 4 Readings10min
1 exercícios práticos
Module 4 Quiz28min
4.8
74 avaliaçõesChevron Right

33%

comecei uma nova carreira após concluir estes cursos

33%

consegui um benefício significativo de carreira com este curso

Principais avaliações do Marketing Management I

por MYApr 3rd 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

por MAFeb 21st 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

Instrutores

Avatar

Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business

Comece a trabalhar rumo ao seu mestrado

Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Sobre Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Sobre o Programa de cursos integrados Value Chain Management

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

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  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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