The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations.
In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit.
When you complete the Value Chain Management Specialization, you will:
· Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy.
· Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions.
· Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization.
Programa de cursos integrados Value Chain ManagementUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
Sobre este Programa de cursos integrados
6,185
6,185Habilidades que você terá
Management AccountingQuality ControlOperations ManagementMarketing
Como o Programa de cursos integrados funciona
Fazer cursos
Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.
Projeto prático
Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.
Obtenha um certificado
Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.
Este Programa de cursos integrados contém 7 cursos
Curso1
Contabilidade Gerencial: Comportamentos dos custos, Sistemas e Análises
4.7
(449 classificações)
In this course, you will learn how to use accounting to facilitate and align decisions made by owners, managers, and employees. You will learn how accountants create, organize, interpret, and communicate information that improves internal processes, and allows organizations to identify and leverage opportunities to create value within the supply chain and with customers.
Upon successful completion of this course, you will be able to:
• Understand what managerial accounting is and why it is important.
• Describe fundamental concepts of managerial accounting.
• Apply the financial perspective of accounting for costs.
• Identify problems associated with relying on financial accounting information for internal decision making.
• Organize cost information according to the decision-making needs of the organization.
• Apply activity-based costing (ABC) and recognize the influence of setting and decision characteristics on the relevance of ABC systems.
• Address common "what-if" questions using cost-volume-profit (CVP) analysis.
• Apply CVP analysis in a variety of scenarios.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Curso2
Contabilidade Gerencial: Ferramentas para Facilitar e Orientar nas Tomadas de Decisões
4.7
(308 classificações)
In this course, you will explore how to use accounting to allocate resources and incentivize manager and employee behaviors in using these resources. You will also learn how financial and non-financial accounting information facilitates strategic performance measurement and how to integrate this information to continuously improve strategy.
Upon successful completion of this course, you will be able to:
• Understand the role of managerial accounting information in common business decisions
• Differentiate relevant and irrelevant information
• Avoid common pitfalls in business decisions
• Prepare a master budget and its key components
• Describe the iterative and interrelated nature of budgeting
• Evaluate capital investments via a variety of measures
• Understand how upper management uses variance analysis
• Calculate, interpret, and investigate variances
• Understand decentralization and its advantages and disadvantages
• Compute and interpret financial performance measures
• Communicate the role of non-financial measures and strategic performance measurement systems
• Identify issues associated with performance measurement and incentives
• Understand the nature and role of subjective performance evaluation
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Curso3
Operations Management: Analysis and Improvement Methods
4.6
(320 classificações)
In this course, you will learn about the role of operations and how they are connected to other business functions in manufacturing- and service-focused organizations. You will learn and practice the use of decision-making frameworks and techniques applicable at all levels, from management-level strategic decisions such as connecting process to the needs of various customer segments, to front-line tactical decisions such as choosing between ordering larger quantities vs. ordering more frequently.
Upon successful completion of this course, you will be able to:
• Understand the role of operations management
• Relate underlying principles to operations management frameworks and techniques
• Synthesize information to make strategic operations decisions
• Evaluate processes on different dimensions
• Apply analytical techniques for tactical operations decision
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see onlinemba.illinois.edu.
Curso4
Operations Management: Strategy and Quality Management for the Digital Age
4.5
(431 classificações)
In this course you will focus on process improvement. You will learn how to set organizational priorities for continuous process improvement, how to execute process improvement projects, and how to sustain the initiative for continuous improvements.
Upon successful completion of this course, you will be able to:
• Understand the roles of process improvement
• Relate underlying principles to frameworks and techniques used for process improvement
• Synthesize information to make decisions for organizational initiatives and process improvement
• Apply analytical techniques for tactical decisions in a process improvement project
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Curso5
Marketing Management I
4.8
(371 classificações)
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Upon successful completion of this course, you will be able to:
• Define marketing and describe how marketing creates value
• Describe the elements of the marketing mix
• Explain how these elements interact to create value for consumers
• Use different analytical frameworks to examine how managers solve business problems
• Evaluate brand extensions
• Develop a marketing Plan proposal
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Curso6
Marketing Management II
4.8
(199 classificações)
In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Upon successful completion of this course, you will be able to:
• List all elements of the marketing mix
• Explain the role each element plays in creating value
• Compare different pricing models
• Evaluate the use of different channels of distribution by existing businesses
• Critique advertising execution
• Create a persuasive advertising piece
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Curso7
Value Chain Management Capstone
4.8
(9 classificações)
The capstone for the Value Chain Management specialization will provide a learning experience that examines how the various segments of a business integrate to create a value chain. The capstone involves an in-depth analysis of an actual business situation. The final deliverable consists of a plan based on a comprehensive analysis of how accounting, marketing, and operations work together to create a value chain. The plan will propose how value creation in organizations and supply chains can be enhanced using the concepts and frameworks learned in the three courses.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Instrutores
Gary Hecht, Ph.D.
Associate Professor of AccountancyDepartment of Accountancy, College of Business
Udatta Palekar
Associate ProfessorBusiness Administration
Hayden Noel
Assistant Clinical ProfessorDepartment of Business Administration, College of Business
Joe A. Bradley
Lecturer in Business AdministrationCollege of Business | College of Engineering
Expanda a sua formação de vez
Este Programa de cursos integrados é parte de uma Master of Business Administration (iMBA) 100% on-line pela Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Comece um curso livre ou uma Especialização hoje mesmo para assistir aos cursos ministrados por professores do iMBA e fazer tarefas no seu horário.
Assim que terminar cada disciplina, você receberá um certificado que pode ser incluído no LinkedIn ou no currículo.
Se fizer a inscrição e for admitido no curso completo, as disciplinas que for fazendo serão contabilizadas na sua formação.
Sobre Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Perguntas Frequentes – FAQ
Qual é a política de reembolso?
Posso me inscrever em um único curso?
Sim! Para começar, clique na carta de curso que lhe interessa e se inscreva. Você pode se inscrever e concluir o curso para ganhar um certificado compartilhável ou você pode auditar para ver os materiais do curso de graça. Quando você se inscrever em um curso que faz parte de uma especialização, você está automaticamente inscrito para a especialização completa. Visite o seu painel de aluno para acompanhar o seu progresso.
Existe algum auxílio financeiro disponível?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Este curso é totalmente on-line, então não existe necessidade de aparecer em uma sala de aula pessoalmente. Você pode acessar suas palestras, leituras e atribuições a qualquer hora e qualquer lugar, via web ou dispositivo móvel.
Quantas vezes é oferecido cada curso na Especialização?
Each course in the Specialization is offered on a regular schedule with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
Do I need to take the courses in a specific order?
It is recommended that the courses in the Specialization be taken in the order outlined. Some courses do list other courses as prerequisites. In the Capstone Project, you will have the opportunity to synthesize your learning in all six courses and apply your combined skills in a final project.
Quanto tempo é necessário para concluir a Especialização?
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
Vou ganhar créditos universitários por concluir a Especialização?
iMBA courses in Coursera do not carry University of Illinois credit on their own. Each course has an enhanced for-credit component. You can earn academic credit if you combine an iMBA Coursera course with the enhanced for-credit component offered on the University of Illinois platform. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
What will I be able to do upon completing the Specialization?
· You will learn how to apply financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement and integrate this information to continuously improve strategy.
· You will understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives and apply analytical techniques for tactical operations and process improvement decisions.
· Finally, you will enhance your understanding of how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization.
What background knowledge is necessary?
Background and knowledge in statistical concepts is strongly recommended.
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