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Voltar para Developing a Winning Marketing Strategy

Comentários e feedback de alunos de Developing a Winning Marketing Strategy da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

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Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Melhores avaliações

TN

1 de ago de 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.

KF

4 de set de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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por Manoj Y

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4 de mai de 2020

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por Natalie C

2 de jan de 2018

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por SAGAR R

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por Akhmanaeva S M

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por KETA A

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por SHERIN R M

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por Onarld N

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por Sowmiya v s

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por Coral I

31 de mai de 2020

por Moha-Nur H

10 de mar de 2021

por Nazrul I

19 de mar de 2021