Chevron Left
Voltar para Marketing Management I

Marketing Management I, Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

4.8
362 classificações
70 avaliações

Informações sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Melhores avaliações

por MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

por MA

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

Filtrar por:

69 avaliações

por Moyinoluwa Adefope

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

por Lokesh

Feb 20, 2019

Good course

por M. C. Ocana

Feb 13, 2019

The content of this course is very good. I would qualify as excellent the teacher's performance. It has been very easy for me to understand the course and I enjoyed it much. I definitely will begin the second part.

por Juan Najera-Coto

Feb 12, 2019

Great course! Covers all important topics in a straightforward way. Highly recommended!

por Naing Linn Aung, Mr

Jan 29, 2019

Very useful course.

por PALAVALA ASHWINI

Jan 29, 2019

Good knowledge skills improvable

por Nikhil Kumar Singh

Nov 30, 2018

Great learning

por Vignesh.D

Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

por Tamilarasan A

Nov 22, 2018

super

por JAICHANDRAN.A

Nov 21, 2018

good