1 de set de 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
24 de jan de 2021
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
por Santoshkumar P•
25 de jun de 2018
Thanks for updating the resources. The interviews were a great addition and added a lot of insight.
por Bente N•
11 de abr de 2017
This Module was very interesting. It just have to be updated as things change so fast!
por Romain V•
9 de fev de 2016
The landscape is quite basic and would require further development to be more relevant
por Gisela S•
23 de fev de 2020
Overall is fine. Possible room for improvement will be the case study questionaries.
por Paschalis A•
8 de set de 2015
Some times the questions in the test were in my opinion irrelevant to the material.
por Benjamin D•
14 de jun de 2020
This course could be improved by assignments that require more critical thinking.
por Daniel A M H•
9 de nov de 2020
Very good information but the way it was presented was very bored and sistematic
por Subhajyoti C•
2 de ago de 2020
This course covers the topics only superficially but with not enough details.
por Michelle A•
20 de ago de 2016
The content is good, but the way the lectures are given not so much.
por Ng K W•
19 de fev de 2017
The lecturer seems to be reading off the text - could be better.
por C K L•
15 de mar de 2016
Course was poorly put together with errors that are not fixed.
por Gaurav B•
15 de set de 2019
Good Lectures and Videos.
Practical Example are Not Provided.
por Xueyan X•
31 de mai de 2019
Quite basic stuff, only the AR/VR part was interesting.
por Cesar A N•
11 de set de 2016
The video lectures are not engaging at all.
por Alexandru S•
3 de fev de 2016
A little bit too basic, I expected more.
por Aglaja J•
9 de set de 2016
not very creative in terms of approach
por Nicolas L•
11 de nov de 2019
Interesting but a little tedious
por Rodrigo C R•
16 de set de 2015
very slow pacing but ok content
por Faiza C•
10 de ago de 2017
Too much of theory.
por Natalye P•
1 de mai de 2017
I am taking the Digital Marketing Specialization and this has been the poorest course I have taken thus far. The instructor is obviously reading directly from a script because of her constant long pauses between words and how frequently she gets lost when presenting information. She also clicks to new slides and bullet points at the wrong time which is very disruptive. The information presented on the slides really does not summarize what she is saying at all and I constantly had to refer to the transcript to get the information I needed to write down.
The assesment questions for this course are also quite poor and a lot of the time need to be further researched online. The quiz questions also seem more involved than the lectures presented and can need some researching as well. I was looking forward to this course and I am disappointed. The instruction for this course seems like she does not the subject well enough to provide insight and quite possibly as if this is the first time she is giving a lecture/presentation.
por Sofia P•
15 de fev de 2017
This type of course structure may work at an undergrad level, but for continuing education it is sub-par.
The video lectures were the instructor reading the slides, reading from the course reading, or showing videos that were listed in the course reading. The course quizzes had too many questions that focused on memorizing details from the case studies or a statistic shown for a bit in the lectures rather than try to foster understanding of the material.
There were some technical issues such as links from the course readings expiring and not being replaced, in-lecture questions dealing with a subject matter different from the topic of the lecture, etc.
The one good thing from this course - it uses a great textbook (free), which provides lots and lots of useful data and insights into digital marketing - and this is the sole reason the course gets 2 stars instead of 1.
por Pascal A S•
22 de jan de 2018
The video lectures were okay and likely helpful for beginners, but not particularly insightful for people with some background. The quizzes were sometimes borderline bad in that I could easily argue that 3 out of 4 answers provided are valid. I also flagged a question that seems wrong, generally (at least when reading the original paper he is referring to). Also, and this is a general complaint with these kind of courses: They never give you an explanation why they consider a given answer as wrong (or better compared to other answers available). Thus, leaning from quizzes is limited.
por Krisztina F•
5 de ago de 2016
Not up to my expectations. Compared to the previous modules in this specialisation, the lectures are dry, the presenter is not focused and slides are sometimes mixed up. The reading material is great and a definite plus is that it is free. But the lectures should be more practical (not just the bullet points of the book), and the weekly assignment should not be a chapter summary question. The course developers should have taken the time to develop a case study for each topic, like in the first module in this spec. I highly recommend reviewing and improving the content.
7 de out de 2019
Some of the content is useful. Overall the course is not prepared very well. There are typos in the quiz questions and some of the reading material is very average - not what you would expect from a course designed by a respected university. I found I didn't learn as much in this course as some of the others in this specialization because the course designers obviously don't care about the students' engagement of depth of learning experience.
You would be better of reading a few free blog posts on the internet or auditing this course.
por Maria R•
6 de jan de 2016
For multiple modules, the questions were out of order. Some of the videos didn't seem polished to the point that it made me think it was not the final edits?
Also, from other Coursera courses, I really valued interviews and summaries that highlighted the key points (vs a summary of the topics convered).
Finally, the module quizzes didn't seem to highlight the key points, but instead had questions specific to not-so-important details (e.g., which agency created the MB campaign).