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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,676 classificações
646 avaliações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 de jan de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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626 — 636 de 636 Avaliações para o Digital Media and Marketing Principles

por Jane M T

6 de jun de 2016

There is insufficient peers to review. The content is mostly theory from the e-textbook.

por Luis A F L

17 de mar de 2016

Hated the course and the content. I truly regret investing my money on this course.

por Haran E

29 de mai de 2020

The university of Illinois just now betrayed me without giving my certificate 😭

por Mira G

31 de mar de 2017

Just following a text book, without an added value from the lectures.

por Tianci Z

1 de fev de 2021

You just have a man reading textbook materials for you, 1 out of 10.

por Aboudy e f

6 de mar de 2017

Awful teacher and explanation and material

por Hamse A Y

16 de set de 2020

great and well informed course

por Moumita D

5 de set de 2020

Cannot download certificate.

por Thaw Z H

24 de ago de 2015

Such a boring class

por Toh G K J

18 de jun de 2016


por Vishal R

7 de fev de 2016

No practical