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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,675 classificações
645 avaliações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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326 — 350 de 635 Avaliações para o Digital Media and Marketing Principles

por Bharathi R

25 de mai de 2020


por Vanessa D M

25 de mai de 2020

Fantastic class!

por Venka P C

10 de out de 2019

Excellent course

por Raveena R

12 de dez de 2018

Great experience

por Jaydon

22 de abr de 2018

excellent course

por Raphael d S

12 de abr de 2018

Great oportunity


11 de out de 2017

Excellent course

por Delvan G

30 de abr de 2021

the best course

por Ly V T M

19 de jan de 2022

Really amazing

por Fakhera A Q

2 de mar de 2021

helpful course

por Enoch D A

17 de abr de 2020

great course .

por Sushan k

9 de fev de 2019

awsome course

por Joseph K

22 de ago de 2018

Great course!

por Claudio H d S

12 de dez de 2016

Great course.

por Yashwin K D

21 de nov de 2021



12 de nov de 2020

great course


15 de out de 2020

Thanking you

por Luis m Y

10 de out de 2020

Very helpful

por Nekiesha C

2 de out de 2020

Great course

por Asamoah F

4 de ago de 2020

Very helpful

por Raghu R

29 de mai de 2020

Great course

por Faizan K

27 de mai de 2020

Nice Couerse

por Ajeet M

29 de abr de 2020

Great course

por Sarunya W

16 de jun de 2018

Great Course

por Ana C

11 de jun de 2018

Great Course