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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,675 classificações
645 avaliações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 de jan de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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276 — 300 de 635 Avaliações para o Digital Media and Marketing Principles

por Prashant A

4 de abr de 2020

Very helpful and insightful

por Hassan S

21 de fev de 2018

I really enjoyed the course

por Mili s

16 de jun de 2017

Thank you

Rhiannon Clifton,

por Walid H M

26 de jan de 2017

nice and informative course

por Vinayak P

1 de nov de 2016

learned many new things..!!

por Adeeba S

16 de mai de 2021

it was amazing learning it

por Anthony A D

1 de jan de 2018

Great course! Eye opening.

por kenda d

6 de nov de 2020

very useful information.

por Bénédicte M

20 de mai de 2019

Very interesting course!

por Mohamed G

6 de jun de 2016

this course is very nice

por onome j u

8 de dez de 2021

cant access certificate

por Sreoshi D

2 de dez de 2019

it was very informative

por Khôi M

30 de mai de 2019

I love this course much


23 de mai de 2017

Great series of courses

por Shashwat T

26 de ago de 2019

Its a very good course

por Omelia P W M

30 de jun de 2019

good course. I like it


17 de fev de 2019

great course i love it

por Malú

10 de jan de 2017

Excellent and didactic


9 de jan de 2016

It was worth learning.

por Umayma A E

24 de jan de 2021

I enjoyed the course

por neha s

18 de set de 2020

Well designed course

por Onuoha S C

7 de set de 2020

It is a great course

por Husnuda P B

20 de jul de 2020

Must try this course

por Hugh C W I P C

31 de jan de 2017

thank you enjoyed it

por Kristen S

13 de mar de 2016

My favorite course!!