Informações sobre o curso
4.5
2,496 classificações
522 avaliações

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...

Inglês

Legendas: Inglês

Habilidades que você terá

AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
5 horas para concluir

Course Overview and Digital Influence on Marketing

In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model....
4 vídeos (total de (Total 28 mín.) min), 9 leituras, 4 testes
4 videos
About Prof Kevin Hartman3min
Lesson 1: The Day The Geeks Took Over, Part 16min
Lesson 1: The Day The Geeks Took Over, Part 210min
9 leituras
Syllabus10min
About the Discussion Forums10min
About the Rubric for Peer Assessment10min
Glossary10min
Brand Descriptions10min
Social Media10min
Getting to Know Your Classmates10min
Module 1 Overview10min
Module 1 Readings10min
3 exercícios práticos
Orientation Quiz10min
Lesson 1 Practice Quiz4min
Module 1 Quiz20min
Semana
2
3 horas para concluir

Basics of Web Analytics

In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems....
4 vídeos (total de (Total 33 mín.) min), 2 leituras, 4 testes
4 videos
Lesson 2: The Basics Of Web Analytics, Part 212min
Lesson 3: An Introduction To Web Analytics Tools, Part 16min
Lesson 3: An Introduction To Web Analytics Tools, Part 27min
2 leituras
Module 2 Overview10min
Module 2 Readings10min
3 exercícios práticos
Lesson 2 Practice Quiz4min
Lesson 3 Practice Quiz4min
Module 2 Quiz20min
Semana
3
3 horas para concluir

Basic Analytics Techniques and the Data

In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions....
4 vídeos (total de (Total 36 mín.) min), 2 leituras, 4 testes
4 videos
Lesson 4: Where It All Begins, Part 29min
Lesson 5: The Consumer–Brand Relationship, Part 17min
Lesson 5: The Consumer–Brand Relationship, Part 213min
2 leituras
Module 3 Overview10min
Module 3 Readings10min
3 exercícios práticos
Lesson 4 Practice Quiz4min
Lesson 5 Practice Quiz4min
Module 3 Quiz20min
Semana
4
3 horas para concluir

Promise and Pitfalls of Digital Data

In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges....
4 vídeos (total de (Total 30 mín.) min), 2 leituras, 4 testes
4 videos
Lesson 6: Data, Data, Everywhere, Part 27min
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15min
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29min
2 leituras
Module 4 Overview10min
Module 4 Readings10min
3 exercícios práticos
Lesson 6 Practice Quiz4min
Lesson 7 Practice Quiz4min
Module 4 Quiz20min
4.5
522 avaliaçõesChevron Right

41%

comecei uma nova carreira após concluir estes cursos

36%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por VBApr 17th 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

por OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

Instrutores

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

Comece a trabalhar rumo ao seu mestrado

This curso is part of the 100% online Master of Business Administration (iMBA) from Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Sobre Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Sobre o Programa de cursos integrados Marketing digitalMarketing Digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Marketing digitalMarketing Digital

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.