Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.
Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!
por Andrew Y S L•
Would prefer more in depth and details
por Abidu R•
The course is good for beginners
por Badr A•
It was great, simple and clear.
por Montisa C•
Easy to follow and understand.
por Arjun S•
Educational but repetitive.
por Gianfranco M R•
por Pratik D•
por Ugo O•
Structure was good. I learned a few things, although I already had experience in Sports Marketing.
One thing I didn't like was the introduction of seemingly complicated concepts to explain simple ideas. For instance: Noon Nopi seems like a "buzzword" to convey the *very* basic idea of adapting to the audience and context.
Also, most of the content from the Viral Marketing, AR/VR and Influence chapters are just common sense. These parts weren't challenging enough, to be honest. And I believe anyone who has lived in the digital era will feel the same.
Also - this is be a very minor issue - the Professor's body language seems to be "overdone". It feels wrong. In case it isn't natural for him to point at the audience/camera, maybe he shouldn't do it. But please, professor, don't take it personally, it was a very minor issue. And I don't think I could do a better job :)
I really liked the expert interviews. Especially those with John Davis, and the Audi Korea Head of Marketing. Good structure. Good answers. Lots of takeaways.
por Deleted A•
Quite complete in terms of topics but really suitable for people with already big knowledge in marketing and in sports & entertainment. was expecting more depth and more methodologies that would apply to specific marketing objectives.
por Matteo T•
The arguments of the course are very basic under some aspects but it's very helpful to obtain the fundamentals of entertainment
por Elizabeth N C•
Give key points in practice to make this work in the area of International Entertainment and Sports Marketing
por Gowtham R•
It wasn't very good. Sure, I learned a bit, but it was not what I was expecting. The content lacked depth.
por Fardeen A•
The concepts are clear but lack of practical assignments means it can be forgotten easily
por Jonathan G•
Repetitive and surprisingly dry course.
inspiring, easy to absorb
por Abhishek D P•
por Shariful A•
The instructor just reads out the slides which shows the minimal effort that was put into preparing the course. The videos were pretty much of no use to me. The only key takeaways from this course were the content of the slides. I browsed through the internet in order to understand the topics because the instructor was not clear enough in his lectures.
Super basic. Descriptive with not real insights.
Does not help to think in strategic terms, over simplify the business aspect and share common knowledge of things that any user/ audience know without studying.
por Md. T H B•
Complete waste of time!
por Rohit k s•