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Voltar para International Entertainment and Sports Marketing

Comentários e feedback de alunos de International Entertainment and Sports Marketing da instituição Universidade Yonsei

4.7
estrelas
424 classificações

Sobre o curso

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

Melhores avaliações

WN

3 de fev de 2021

Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.

LL

11 de mar de 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

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1 — 25 de 97 Avaliações para o International Entertainment and Sports Marketing

por Jaimee M

17 de jun de 2016

por Lyris

12 de mar de 2017

por BHANU S K

13 de ago de 2020

por ALVIN A

8 de jul de 2020

por Jeanneth J

28 de fev de 2017

por Suresh K

4 de abr de 2020

por Soraia M

26 de ago de 2020

por Adriano C C

17 de abr de 2020

por Samuel B

29 de mar de 2021

por Daria I

5 de jun de 2020

por Siti Z A K

4 de mar de 2021

por Santiago G R

7 de nov de 2020

por Otilia G

2 de fev de 2022

por Wala A N

4 de fev de 2021

por Eduardo S

9 de ago de 2016

por Shashank T

18 de mai de 2020

por Aya C

5 de dez de 2020

por Chestha A

29 de abr de 2020

por Tayssir

26 de mai de 2017

por IGI-ODODO O

3 de jul de 2020

por KAPDI D S

27 de set de 2020

por Anastasiia K

3 de mai de 2018

por Raphael P

3 de out de 2021

por Santiago P

10 de set de 2020

por Jacques R

5 de fev de 2018