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Voltar para International Entertainment and Sports Marketing

Comentários e feedback de alunos de International Entertainment and Sports Marketing da instituição Universidade Yonsei

4.7
estrelas
328 classificações
77 avaliações

Sobre o curso

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

Melhores avaliações

LL
11 de Mar de 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

JM
16 de Jun de 2016

Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!

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26 — 50 de 77 Avaliações para o International Entertainment and Sports Marketing

por Hernan A S J

12 de Jun de 2020

Excellent course. Very motivational and authentic Professor.

por Santiago U Z

2 de Mai de 2020

Excellent course! Learned couple of interesting things!

por Mostafa B

20 de Nov de 2020

that was an amazing course

thank you Yonsei University

por Mariela C

13 de Ago de 2020

Excelente curso. Material dinámico y entendible.

por Chinnawat W

11 de Abr de 2020

This course is very easy to understanding

por Khwansutha S

11 de Abr de 2020

this course is really easy to understand

por NIHAL S

8 de Fev de 2019

good course for budding sports managers

por Shuvam C

29 de Jun de 2020

very productive and fresh.. loved it..

por Sanjay S

9 de Mai de 2020

Wonderful course with great examples.

por Haneefa K G

25 de Jul de 2020

excellent presentations and videos

por Penny M

22 de Set de 2020

Good Examples and nice interviews

por Akanksha S

12 de Abr de 2020

very nice narration and teaching.

por Nisha U

6 de Jun de 2020

Very well structured course..

por Luciano M

5 de Jul de 2019

Very good and nice course ;-)

por Vignesh.J

1 de Set de 2017

Thanks for the superb course

por JAIRO A G N

4 de Ago de 2020

excellent teaching method

por Gianluca O

29 de Mar de 2020

Thanks for everything!

por Emrah Z

9 de Mai de 2020

Thank you Coursera :)

por LOGEESWARAN R

31 de Mar de 2020

it very useful to us

por KEWARIN S

21 de Abr de 2020

Well explained 🙏

por K. M

13 de Jan de 2018

Excellent course!

por Rani.k

14 de Set de 2017

Good explanation

por Daniel Z L

25 de Jul de 2020

Muy buen curso!

por Vignesh H

7 de Jul de 2020

Amazing Tutor

por Jovaugn C

3 de Jul de 2019

Great course!