Informações sobre o curso
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100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 10 horas para completar

Sugerido: 3-5 hours/week...

Inglês

Legendas: Inglês, Espanhol, Português (Brasil), Chinês (simplificado)

Habilidades que você terá

Opportunity IdentificationManagementInnovationEntrepreneurship

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 10 horas para completar

Sugerido: 3-5 hours/week...

Inglês

Legendas: Inglês, Espanhol, Português (Brasil), Chinês (simplificado)

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Introduction to Innovation and Entrepreneurship

10 vídeos (Total 62 mín.), 8 leituras, 1 teste
10 videos
Preview of the Master of Professional Studies in Technology Entrepreneurship6min
Introduction to the course5min
What is entrepreneurship?4min
Who is an entrepreneur?7min
Entrepreneurship, creativity, & innovation6min
The world's most innovative companies6min
Types of innovation14min
Entrepreneurs and strategic decisions6min
The opportunity analysis canvas3min
8 leituras
Welcome to Developing Innovative Ideas for New Companies10min
Meet Dr. James V. Green10min
Connect with your Classmates10min
Our book for the course10min
Reading: The Opportunity Analysis Canvas10min
Slides10min
"The Innovator's Dilemma" by Clayton Christensen10min
"Out of Our Minds: Learning to be Creative" by Ken Robinson10min
1 exercício prático
Entrepreneurial perspective14min
Semana
2
2 horas para concluir

Entrepreneurial Mindset, Motivations, and Behaviors

8 vídeos (Total 49 mín.), 3 leituras, 1 teste
8 videos
Entrepreneurial mindset9min
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8min
Entrepreneurial motivations7min
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2min
Entrepreneurial behaviors4min
Risk taking in entrepreneurial decision-making6min
Risk, uncertainty, and stakeholder involvement8min
3 leituras
Reading: The Opportunity Analysis Canvas10min
Slides10min
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan10min
1 exercício prático
Entrepreneurial mindset, motivations, and behaviors18min
Semana
3
2 horas para concluir

Industry Understanding

9 vídeos (Total 91 mín.), 3 leituras, 1 teste
9 videos
Knowledge conditions6min
Demand conditions17min
Industry lifecycle10min
Industry structure23min
Competitive advantage15min
Learning curve5min
Complementary assets6min
Reputation effects4min
3 leituras
Reading: The Opportunity Analysis Canvas10min
Slides10min
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber10min
1 exercício prático
Industry analysis14min
Semana
4
3 horas para concluir

Customer Understanding and Business Modeling

12 vídeos (Total 96 mín.), 6 leituras, 2 testes
12 videos
Macro changes that increase new venture opportunities7min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1min
Exploring real market needs6min
Satisfying real market needs8min
Strategic positioning8min
Strategic planning3min
Value innovation6min
Opportunity identification6min
Bonus Lecture: Business Models from the Classroom38min
Information Session6min
6 leituras
Reading: The Opportunity Analysis Canvas10min
Slides10min
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries10min
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10min
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10min
Learn More10min
2 exercícios práticos
Customer analysis20min
Business plan evaluation22min
4.6
132 avaliaçõesChevron Right

80%

comecei uma nova carreira após concluir estes cursos

80%

consegui um benefício significativo de carreira com este curso

43%

recebi um aumento ou promoção

Principais avaliações do Desenvolvimento de Ideias Inovadoras para Novas Empresas: O Primeiro Passo para o Empreendedorismo

por DFeb 9th 2017

thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical

por PLMar 11th 2016

This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.

Instrutores

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

Sobre Universidade de Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Sobre Programa de cursos integrados Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio Inovador

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio Inovador

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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