Este curso faz parte do Programa de cursos integrados Entrepreneurship: Launching an Innovative Business
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
oferecido por
Programa de cursos integrados Entrepreneurship: Launching an Innovative BusinessUniversity of Maryland, College Park
Informações sobre o curso
4.6
440 classificações
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:
* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and
* Build innovative business models.
Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Habilidades que você terá
Opportunity IdentificationManagementInnovationEntrepreneurship
Programa - O que você aprenderá com este curso
Week
1Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
10 vídeos (Total de 62 min), 8 leituras, 1 teste
10 videos
Preview of the Master of Professional Studies in Technology Entrepreneurship6min
Introduction to the course5min
What is entrepreneurship?4min
Who is an entrepreneur?7min
Entrepreneurship, creativity, & innovation6min
The world's most innovative companies6min
Types of innovation14min
Entrepreneurs and strategic decisions6min
The opportunity analysis canvas3min
8 leituras
Welcome to Developing Innovative Ideas for New Companies10min
Meet Dr. James V. Green10min
Connect with your Classmates10min
Our book for the course10min
Reading: The Opportunity Analysis Canvas10min
Slides10min
"The Innovator's Dilemma" by Clayton Christensen10min
"Out of Our Minds: Learning to be Creative" by Ken Robinson10min
1 exercício prático
Entrepreneurial perspective14min
Week
2Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
8 vídeos (Total de 49 min), 3 leituras, 1 teste
8 videos
Entrepreneurial mindset9min
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8min
Entrepreneurial motivations7min
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2min
Entrepreneurial behaviors4min
Risk taking in entrepreneurial decision-making6min
Risk, uncertainty, and stakeholder involvement8min
3 leituras
Reading: The Opportunity Analysis Canvas10min
Slides10min
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan10min
1 exercício prático
Entrepreneurial mindset, motivations, and behaviors18min
Week
3Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
9 vídeos (Total de 91 min), 3 leituras, 1 teste
9 videos
Knowledge conditions6min
Demand conditions17min
Industry lifecycle10min
Industry structure23min
Competitive advantage15min
Learning curve5min
Complementary assets6min
Reputation effects4min
3 leituras
Reading: The Opportunity Analysis Canvas10min
Slides10min
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber10min
1 exercício prático
Industry analysis14min
Week
4Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
12 vídeos (Total de 96 min), 6 leituras, 2 testes
12 videos
Macro changes that increase new venture opportunities7min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1min
Exploring real market needs6min
Satisfying real market needs8min
Strategic positioning8min
Strategic planning3min
Value innovation6min
Opportunity identification6min
Bonus Lecture: Business Models from the Classroom38min
Information Session6min
6 leituras
Reading: The Opportunity Analysis Canvas10min
Slides10min
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries10min
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10min
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10min
Learn More10min
2 exercícios práticos
Customer analysis20min
Business plan evaluation22min
4.6
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Melhores avaliações
por D•Feb 9th 2017
thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical
por PL•Mar 11th 2016
This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.
Instrutores
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
Sobre University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Sobre o Programa de cursos integrados Entrepreneurship: Launching an Innovative Business
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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