This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
Programa de cursos integrados Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio InovadorUniversidade de Maryland, College ParkInformações sobre o curso
22,005 visualizações recentes
Resultados de carreira do aprendiz
80%
comecei uma nova carreira após concluir estes cursos
80%
consegui um benefício significativo de carreira com este curso
43%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 8 horas para completar
Inglês
Legendas: Inglês, Espanhol, Português (Brasil), Chinês (simplificado)
Habilidades que você terá
Opportunity IdentificationManagementInnovationEntrepreneurship
Resultados de carreira do aprendiz
80%
comecei uma nova carreira após concluir estes cursos
80%
consegui um benefício significativo de carreira com este curso
43%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 8 horas para completar
Inglês
Legendas: Inglês, Espanhol, Português (Brasil), Chinês (simplificado)
oferecido por
Universidade de Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programa - O que você aprenderá com este curso
2 horas para concluir
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
2 horas para concluir
9 vídeos (Total 56 mín.), 9 leituras, 1 teste
9 videos
Introduction to the course5min
What is entrepreneurship?4min
Who is an entrepreneur?7min
Entrepreneurship, creativity, & innovation6min
The world's most innovative companies6min
Types of innovation14min
Entrepreneurs and strategic decisions6min
The opportunity analysis canvas3min
9 leituras
Welcome to Developing Innovative Ideas for New Companies3min
Meet Dr. James V. Green3min
Connect with your Classmates3min
Earn a Degree Online in Entrepreneurship and Innovation5min
Our book for the course3min
Reading: The Opportunity Analysis Canvas20min
Slides1min
"The Innovator's Dilemma" by Clayton Christensen1min
"Out of Our Minds: Learning to be Creative" by Ken Robinson1min
1 exercício prático
Entrepreneurial perspective20min
2 horas para concluir
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
2 horas para concluir
8 vídeos (Total 49 mín.), 3 leituras, 1 teste
8 videos
Entrepreneurial mindset9min
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8min
Entrepreneurial motivations7min
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2min
Entrepreneurial behaviors4min
Risk taking in entrepreneurial decision-making6min
Risk, uncertainty, and stakeholder involvement8min
3 leituras
Reading: The Opportunity Analysis Canvas20min
Slides1min
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1min
1 exercício prático
Entrepreneurial mindset, motivations, and behaviors20min
2 horas para concluir
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
2 horas para concluir
9 vídeos (Total 91 mín.), 3 leituras, 1 teste
9 videos
Knowledge conditions6min
Demand conditions17min
Industry lifecycle10min
Industry structure23min
Competitive advantage15min
Learning curve5min
Complementary assets6min
Reputation effects4min
3 leituras
Reading: The Opportunity Analysis Canvas20min
Slides1min
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1min
1 exercício prático
Industry analysis20min
3 horas para concluir
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
3 horas para concluir
11 vídeos (Total 89 mín.), 6 leituras, 2 testes
11 videos
Macro changes that increase new venture opportunities7min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1min
Exploring real market needs6min
Satisfying real market needs8min
Strategic positioning8min
Strategic planning3min
Value innovation6min
Opportunity identification6min
Bonus Lecture: Business Models from the Classroom38min
6 leituras
Reading: The Opportunity Analysis Canvas20min
Slides1min
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1min
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1min
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1min
Earn a Degree Online in Entrepreneurship and Innovation5min
2 exercícios práticos
Customer analysis20min
Business plan evaluation20min
Avaliações
Principais avaliações do DESENVOLVIMENTO DE IDEIAS INOVADORAS PARA NOVAS EMPRESAS: O PRIMEIRO PASSO PARA O EMPREENDEDORISMO
por JD8 de Jun de 2016
Content is good and teaching material is of good quality. Some more examples of the application of the concepts discussed during the lectures could make this course even more interesting.
por D8 de Fev de 2017
thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical
por PL10 de Mar de 2016
This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.
por DG21 de Fev de 2016
Good Content, and a lot of knowledge its highly recommended to read the opportunity analysis canvas book before watching the videos. the Audio in many Videos is mono not stereo
Sobre Programa de cursos integrados Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio Inovador
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Se você se inscrever, terá 7 dias para testar sem custo e, durante este período, pode cancelar sem multa. Depois disso, não reembolsamos, mas você pode cancelar sua inscrição a qualquer momento. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro ao aluno que não possa pagar a taxa. Faça a solicitação clicando no link Auxílio Financeiro, abaixo do botão "Inscreva-se" à esquerda. Preencha uma solicitação e será notificado caso seja aprovado. Você terá que completar esta etapa para cada curso na Especialização, incluindo o Trabalho de Conclusão de Curso. Saiba mais .
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
