Informações sobre o curso
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Aprox. 11 horas para completar

Sugerido: 3-5 hours/week...


Legendas: Inglês, Vietnamita

Habilidades que você terá

Market ResearchBusiness ModelBusiness ModelingValue Proposition

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 11 horas para completar

Sugerido: 3-5 hours/week...


Legendas: Inglês, Vietnamita

Programa - O que você aprenderá com este curso

3 horas para concluir


This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

11 vídeos ((Total 77 mín.)), 7 leituras, 1 teste
11 videos
Preview of the Master of Professional Studies in Technology Entrepreneurship11min
Introduction to the Course1min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1min
What are entrepreneurial opportunities?11min
What factors influence the feasibility of an innovation?15min
Which innovation strategy: technology-push or market-pull?8min
Product-market fit8min
How do you develop a business model6min
Walkthrough of the business model canvas - Part 15min
Walkthrough of the business model canvas - Part 24min
7 leituras
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10min
Meet the Faculty10min
Connect with your classmates10min
Instructions for the Quiz10min
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10min
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10min
1 exercício prático
Initial Business Model Canvas18min
1 hora para concluir

Customer Discovery and Validation

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

8 vídeos ((Total 64 mín.)), 1 leitura, 1 teste
8 videos
Customer types8min
Customer archetypes4min
Customer segments and business models6min
Customer segments, value propositions, product features12min
How to map your value?5min
How to interview customers?5min
How to get insights from your customers?11min
1 leituras
1 exercício prático
Discovering and Interviewing Your Customers10min
2 horas para concluir

Product Understanding and Marketing

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.

9 vídeos ((Total 77 mín.)), 1 leitura, 1 teste
9 videos
The DNA of customer-centricity6min
Crossing the chasm6min
Qualitative and quantitative marketing research11min
Importance and methods of market segmentation9min
Focusing on the target market6min
Beyond the chasm9min
Strategic implications of beyond the chasm10min
E-commerce: The internet as a selling platform7min
1 leituras
1 exercício prático
Product Understanding and Marketing12min
2 horas para concluir

Prototyping and Testing

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

10 vídeos ((Total 91 mín.)), 1 leitura, 1 teste
10 videos
Why and how to prototype14min
Rapid prototyping and development5min
Lean startup MVPs4min
Choosing a wireframing/UX prototyping tool11min
Anatomy of an experience map10min
What you'll learn from user testing6min
Analytics and insight8min
Troubleshooting your customer discovery10min
Levels of a product/service11min
1 leituras
Lecture Slides10min
1 exercício prático
Prototyping and Testing10min
59 avaliaçõesChevron Right


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consegui um benefício significativo de carreira com este curso

Principais avaliações do Inovação para empreendedores: do nascimento da ideia ao mercado

por GGFeb 13th 2016

Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans

por MMMar 6th 2016

excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities



Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

Sobre Universidade de Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Sobre o Programa de cursos integrados Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio Inovador

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio Inovador

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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