For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.
Este curso faz parte do Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
Developing the Opportunity for Corporate Entrepreneurs
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Programa de cursos integrados Corporate Entrepreneurship: Innovating within CorporationsUniversidade de Maryland, College Park
Informações sobre o curso
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Nível iniciante
Aprox. 22 horas para completar
Sugerido: 4 hours/week
Inglês
Legendas: Inglês
Programa - O que você aprenderá com este curso
3 horas para concluir
Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
3 horas para concluir
5 vídeos (Total 25 mín.), 6 leituras, 1 teste
5 videos
A brief history of corporate entrepreneurship4min
Key enablers of corporate entrepreneurship6min
Setting up a formal structure for corporate entrepreneurship3min
Preview of the Corporate Entrepreneurship Specialization4min
6 leituras
Welcome to Developing the Opportunity for Corporate Entrepreneurs3min
Meet Dr. James V. Green3min
Connect with your Classmates3min
Our Recommended Textbook for the Course5min
The Lean Enterprise: How Corporations Can Innovate Like Startups10min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5min
5 horas para concluir
Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
5 horas para concluir
21 vídeos (Total 204 mín.), 5 leituras, 3 testes
21 videos
The Opportunity Analysis Canvas2min
What are entrepreneurial opportunities?11min
Asking for ideas from employees5min
What is strategic decision-making?9min
Why study strategic decision-making?6min
What is your decision-making style?7min
Designing a career path for corporate entrepreneurs7min
Do you have a high need for achievement?10min
How does individualism influence your decision-making?7min
Do you believe that you have control of your own destiny?9min
Are you able to effectively focus your time and resources?8min
Do friends characterize you as an optimist?9min
Do you have high self-efficacy?15min
Do you exhibit high cognitive motivation?10min
What is your tolerance for ambiguity?16min
Preparing for the pitfalls of corporate entrepreneurship5min
Do you have the confidence to attempt the difficult?7min
What is your risk tolerance?21min
Are your interpersonal skills well developed?10min
Are you rich in social capital?16min
5 leituras
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10min
3 exercícios práticos
Challenge Activity10min
Challenge Activity6min
Challenge Activity6min
10 horas para concluir
Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
10 horas para concluir
16 vídeos (Total 174 mín.), 4 leituras, 3 testes
16 videos
What impact do knowledge conditions have in your industry?16min
Are the demand conditions in your industry favorable?20min
What is the lifecycle stage of your industry?15min
Is the industry capital intensive?14min
Is the industry advertising intensive?13min
Are you trying to enter a concentrated market?5min
What is the average size of a company in the industry?12min
What demographic changes are creating new market needs?11min
What psychographic changes are opportunistic?8min
What technical advancements are emerging?11min
What societal changes are presenting new opportunities?6min
What political and regulatory forces will influence the market?8min
How does the learning curve influence your success?10min
What complementary assets are critical to develop?11min
What is the reputation of your competitors?7min
4 leituras
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
4 horas para concluir
Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
4 horas para concluir
12 vídeos (Total 88 mín.), 4 leituras, 2 testes
12 videos
What is value innovation?6min
What existing factors can you eliminate?6min
Where can you reduce factors and not reduce value?5min
Which factors can you raise above competitors?8min
What new factors can you create?5min
Is the problem real?7min
Does your solution create value for your stakeholders?9min
Is your advantage superior and sustainable?15min
Can you build the right team at the right time?15min
Assembling and unleashing a diverse workforce2min
Final Thoughts3min
4 leituras
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5min
1 exercício prático
Challenge Activity8min
Avaliações
4.4
Principais avaliações do DEVELOPING THE OPPORTUNITY FOR CORPORATE ENTREPRENEURS
por MSFeb 9, 2018
You guys are great.Just love each every time i spent listing these lectures.\n\nThank you Coursera
Sobre Universidade de Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Sobre Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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