Informações sobre o curso

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Prazos flexíveis
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Nível iniciante
Aprox. 23 horas para completar
Inglês
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 23 horas para completar
Inglês

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Universidade de Maryland, College Park

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

3 horas para concluir

Introduction to Developing Opportunities for Corporate Entrepreneurs

3 horas para concluir
5 vídeos (Total 25 mín.), 6 leituras, 1 teste
5 videos
A brief history of corporate entrepreneurship4min
Key enablers of corporate entrepreneurship6min
Setting up a formal structure for corporate entrepreneurship3min
Preview of the Corporate Entrepreneurship Specialization4min
6 leituras
Welcome to Developing the Opportunity for Corporate Entrepreneurs3min
Meet Dr. James V. Green3min
Connect with your Classmates3min
Our Recommended Textbook for the Course5min
The Lean Enterprise: How Corporations Can Innovate Like Startups10min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5min
Semana
2

Semana 2

6 horas para concluir

Thinking Entrepreneurially

6 horas para concluir
21 vídeos (Total 204 mín.), 5 leituras, 3 testes
21 videos
The Opportunity Analysis Canvas2min
What are entrepreneurial opportunities?11min
Asking for ideas from employees5min
What is strategic decision-making?9min
Why study strategic decision-making?6min
What is your decision-making style?7min
Designing a career path for corporate entrepreneurs7min
Do you have a high need for achievement?10min
How does individualism influence your decision-making?7min
Do you believe that you have control of your own destiny?9min
Are you able to effectively focus your time and resources?8min
Do friends characterize you as an optimist?9min
Do you have high self-efficacy?15min
Do you exhibit high cognitive motivation?10min
What is your tolerance for ambiguity?16min
Preparing for the pitfalls of corporate entrepreneurship5min
Do you have the confidence to attempt the difficult?7min
What is your risk tolerance?21min
Are your interpersonal skills well developed?10min
Are you rich in social capital?16min
5 leituras
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10min
3 exercícios práticos
Challenge Activity30min
Challenge Activity30min
Challenge Activity30min
Semana
3

Semana 3

10 horas para concluir

Seeing Entrepreneurially

10 horas para concluir
16 vídeos (Total 174 mín.), 4 leituras, 3 testes
16 videos
What impact do knowledge conditions have in your industry?16min
Are the demand conditions in your industry favorable?20min
What is the lifecycle stage of your industry?15min
Is the industry capital intensive?14min
Is the industry advertising intensive?13min
Are you trying to enter a concentrated market?5min
What is the average size of a company in the industry?12min
What demographic changes are creating new market needs?11min
What psychographic changes are opportunistic?8min
What technical advancements are emerging?11min
What societal changes are presenting new opportunities?6min
What political and regulatory forces will influence the market?8min
How does the learning curve influence your success?10min
What complementary assets are critical to develop?11min
What is the reputation of your competitors?7min
4 leituras
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
Semana
4

Semana 4

5 horas para concluir

Acting Entrepreneurially

5 horas para concluir
12 vídeos (Total 88 mín.), 4 leituras, 2 testes
12 videos
What is value innovation?6min
What existing factors can you eliminate?6min
Where can you reduce factors and not reduce value?5min
Which factors can you raise above competitors?8min
What new factors can you create?5min
Is the problem real?7min
Does your solution create value for your stakeholders?9min
Is your advantage superior and sustainable?15min
Can you build the right team at the right time?15min
Assembling and unleashing a diverse workforce2min
Final Thoughts3min
4 leituras
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
The Opportunity Analysis Canvas10min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5min
1 exercício prático
Challenge Activity30min

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Sobre Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

Corporate Entrepreneurship: Innovating within Corporations

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