Informações sobre o curso
4.5
45 classificações
10 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 25 horas para completar

Sugerido: 4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Árabe...
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 25 horas para completar

Sugerido: 4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Árabe...

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 minutos para concluir

Course introduction

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation....
Reading
1 vídeos (Total de 3 min)
Video1 videos
Horas para completar
1 horas para concluir

What is innovation and entrepreneurship?

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups. ...
Reading
5 vídeos (Total de 30 min), 1 teste
Video5 videos
Why do we care?8min
Innovation and entrepreneurship - definitions5min
Where does innovation come from?5min
How to drive innovation6min
Quiz1 exercícios práticos
Introduction and definitions10min
Semana
2
Horas para completar
21 minutos para concluir

Teaching entrepreneurship

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship....
Reading
3 vídeos (Total de 21 min)
Video3 videos
Toolset and skillset6min
Entrepreneurial mindset6min
Horas para completar
3 horas para concluir

The importance of faliure

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business....
Reading
3 vídeos (Total de 22 min), 2 testes
Video3 videos
Pivoting8min
The failure value cycle8min
Quiz1 exercícios práticos
Teaching entrepreneurship and the importance of faliure10min
Semana
3
Horas para completar
7 horas para concluir

Analyzing markets

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target....
Reading
6 vídeos (Total de 38 min), 4 testes
Video6 videos
What's a startup?6min
Common mistakes6min
Market segmentation7min
TAM SAM SOM7min
Beachhead market6min
Quiz1 exercícios práticos
Analyzing markets10min
Semana
4
Horas para completar
5 horas para concluir

Engage with customers

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product....
Reading
4 vídeos (Total de 28 min), 3 testes
Video4 videos
Customer interviews - part 27min
Minimum viable product7min
Experiments6min
Quiz1 exercícios práticos
Engage with customers10min

Instrutores

Avatar

Martin Vendel

Dr
KTH Royal Institute of Technology, Industrial Economics and Management
Avatar

Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business
Avatar

Mark Coopersmith

MBA
UC Berkeley Haas School of Business
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Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business

Sobre EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme: ...

Sobre o Programa de cursos integrados Value Creation Through Innovation

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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