Informações sobre o curso
3,150

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 25 horas para completar

Inglês

Legendas: Inglês, Árabe

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 25 horas para completar

Inglês

Legendas: Inglês, Árabe

Programa - O que você aprenderá com este curso

Semana
1
3 minutos para concluir

Course introduction

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation....
1 vídeo (total de (Total 3 mín.) min)
1 vídeos
1 hora para concluir

What is innovation and entrepreneurship?

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups. ...
5 vídeos (total de (Total 30 mín.) min), 1 teste
5 videos
Why do we care?8min
Innovation and entrepreneurship - definitions5min
Where does innovation come from?5min
How to drive innovation6min
1 exercício prático
Introduction and definitions10min
Semana
2
21 minutos para concluir

Teaching entrepreneurship

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship....
3 vídeos (total de (Total 21 mín.) min)
3 videos
Toolset and skillset6min
Entrepreneurial mindset6min
3 horas para concluir

The importance of faliure

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business....
3 vídeos (total de (Total 22 mín.) min), 2 testes
3 videos
Pivoting8min
The failure value cycle8min
1 exercício prático
Teaching entrepreneurship and the importance of faliure10min
Semana
3
7 horas para concluir

Analyzing markets

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target....
6 vídeos (total de (Total 38 mín.) min), 4 testes
6 videos
What's a startup?6min
Common mistakes6min
Market segmentation7min
TAM SAM SOM7min
Beachhead market6min
1 exercício prático
Analyzing markets10min
Semana
4
5 horas para concluir

Engage with customers

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product....
4 vídeos (total de (Total 28 mín.) min), 3 testes
4 videos
Customer interviews - part 27min
Minimum viable product7min
Experiments6min
1 exercício prático
Engage with customers10min
Semana
5
3 horas para concluir

Closed vs. open innovation

Open Innovation, a term coined by Professor Hank Chesbrough, is a frequently used but little understood term. In this module, the history of open innovation and its mechanics in comparison to traditional ‘closed’ innovation is explained....
6 vídeos (total de (Total 26 mín.) min), 2 testes
6 videos
Closed innovation system3min
Case Xerox4min
Open innovation5min
Case transistor and iPod3min
IP and source of innovation5min
1 exercício prático
Closed vs. open innovation10min
Semana
6
2 horas para concluir

The changing landscape

When comparing open and closed innovation we also need to take the general development into account. Businesses and organizations today work under quite different conditions compared to 25 years ago. You will in this module learn what these changes are and how open innovation matches the changing needs. ...
3 vídeos (total de (Total 18 mín.) min), 1 teste
3 videos
The triple helix framework5min
The business model and open innovation frameworks3min
2 horas para concluir

Open innovation at work

Implementing open Innovation demands more than a shift in culture and may be a major challenge for any organization. You will in this module learn from cases and gain an understanding of the benefits of open innovation and work with a framework for its application. ...
4 vídeos (total de (Total 16 mín.) min), 2 testes
4 videos
The story of IBM3min
Open innovation culture4min
Open innovation companies3min
1 exercício prático
The changing landscape and open innovation at work10min
1 hora para concluir

Course completion

We have now come to the final small module, in essence comprising the exam. Well done and good luck with the exam....
1 vídeo (total de (Total 1 mín.) min), 1 teste
1 vídeos
1 exercício prático
Exam30min

Instrutores

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Martin Vendel

Dr
KTH Royal Institute of Technology, Industrial Economics and Management
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Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business
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Mark Coopersmith

MBA
UC Berkeley Haas School of Business
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Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business

Sobre EIT Digital

EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/ ...

Sobre o Programa de cursos integrados Value Creation Through Innovation

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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