This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
Este curso faz parte do Programa de cursos integrados Value Creation Through Innovation
Innovation & Entrepreneurship - From Basics to Open Innovation
oferecido por
Informações sobre o curso
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Resultados de carreira do aprendiz
50%
consegui um benefício significativo de carreira com este curso
Resultados de carreira do aprendiz
50%
consegui um benefício significativo de carreira com este curso
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Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 24 horas para completar
Inglês
Legendas: Inglês, Árabe
Programa - O que você aprenderá com este curso
3 minutos para concluir
Course introduction
In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.
3 minutos para concluir
1 vídeo (Total 3 mín.)
1 vídeos
1 hora para concluir
What is innovation and entrepreneurship?
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
1 hora para concluir
5 vídeos (Total 30 mín.)
5 videos
Why do we care?8min
Innovation and entrepreneurship - definitions5min
Where does innovation come from?5min
How to drive innovation6min
1 exercício prático
Introduction and definitions10min
21 minutos para concluir
Teaching entrepreneurship
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
21 minutos para concluir
3 vídeos (Total 21 mín.)
3 horas para concluir
The importance of faliure
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
3 horas para concluir
3 vídeos (Total 22 mín.)
1 exercício prático
Teaching entrepreneurship and the importance of faliure10min
7 horas para concluir
Analyzing markets
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
7 horas para concluir
6 vídeos (Total 38 mín.)
6 videos
What's a startup?6min
Common mistakes6min
Market segmentation7min
TAM SAM SOM7min
Beachhead market6min
1 exercício prático
Analyzing markets10min
5 horas para concluir
Engage with customers
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
5 horas para concluir
4 vídeos (Total 28 mín.)
4 videos
Customer interviews - part 27min
Minimum viable product7min
Experiments6min
1 exercício prático
Engage with customers10min
Avaliações
Principais avaliações do INNOVATION & ENTREPRENEURSHIP - FROM BASICS TO OPEN INNOVATION
por PPJun 5, 2019
Course contents and faculties were very good. Coverage contents would be useful either for teaching or starting your own entrepreneurship.
por RDOct 6, 2019
Te course itself an innovation. Loved everything about the course. thank you coursera and mentors of this course
por IDec 7, 2017
Great overview on this topic. Would be happy if the one or another tool would be presented more deeply.
oferecido por
EIT Digital
EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
Sobre Programa de cursos integrados Value Creation Through Innovation
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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