This condensed survey course focuses on four key periods or themes from the history of design. Together we’ll trace the emergence of design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their work.
Each week, a short quiz will test your knowledge of concepts, and a short reflective assignment will give you the opportunity to analyze the questions designers ask themselves today.
This is an essential course for emerging designers entering the field, or for students interested in learning more about visual culture and analysis. No previous experience is required.
Este curso faz parte do Programa de cursos integrados Graphic Design
Ideas from the History of Graphic Design
oferecido por
Informações sobre o curso
4.6
922 classificações
O que você vai aprender
Learn about graphic design radicalism in late 1950s to early 1970s
Learn about the history of graphic design
Make informed design choices
Understand the emergence of design as a recognized practice
Habilidades que você terá
Art HistoryHistoryGraphic ArtsGraphic Design
Programa - O que você aprenderá com este curso
Semana
1Early Mass Marketing
This week we are going to take a look at the effects of industrialization in the late 19th century, and how goods were produced, sold, and marketed.
11 videos (Total 43 min), 3 leituras, 2 testes
11 videos
Introduction to Early Mass Marketing1min
Form Follows Function4min
A Democratization of Choice2min
A Revival of Styles4min
Style Mash-up
4min
An Exaggeration of Type5min
Branding5min
A Household Name3min
Text and Image5min
"Words doing the work"2min
3 leituras
About this course8min
About the assignments8min
The Designer's Toolbox: Wood Type5min
1 exercício prático
Week 1 Quiz10min
Semana
2The Bauhaus
This week, we'll look at how the work and teachings of The Bauhaus (1919-1933), and how design emerged as a recognized practice.
11 videos (Total 42 min), 1 leitura, 2 testes
11 videos
Founding the Bauhaus5min
The Foundation Year6min
The Bauhaus and Architecture4min
Klee, Schlemmer & Albers5min
László Moholy-Nagy1min
Herbert Bayer5min
Color & Image3min
Textiles & Ceramics1min
Typography2min
Publications3min
1 leituras
Week 2 Resources10min
1 exercício prático
Week 2 Quiz10min
Semana
3Modernism in America
Modernism in mid-century America through the eyes of four key designers.
13 videos (Total 41 min), 1 leitura, 2 testes
13 videos
The Bauhaus influence4min
A symbolic language4min
Case Study: Scope Magazine1min
Developing corporate identities3min
A new subjectivity3min
Case Study: Fortune Magazine2min
Play and humor4min
Case Study: The Mechanized Mule brochure1min
Duality & Simplicity4min
Case Study: El Producto cigars1min
Rand’s Logo Designs3min
A clear identity3min
1 leituras
Week 3 Resources1min
1 exercício prático
Week 3 Quiz10min
Semana
4Graphic Design Radicalism
Design practice in the late 1950s to early 1970s was new, radical and divergent. To show you just how varied it was, we’ll look at the work of four key players/movements.
14 videos (Total 59 min), 5 leituras, 2 testes
14 videos
The objectivity of Swiss Design6min
Incorporating abstraction1min
Josef Mueller-Brockmann4min
The Grid4min
Emil Ruder1min
Compositional Strategies2min
The subjectivity of Push Pin6min
Milton Glaser5min
“The South”2min
The Psychedelic Poster and Looking to the Past7min
The Diggers5min
Sister Corita’s Aesthetics6min
Sister Corita’s Politics2min
5 leituras
Week 4 Resources1min
The Designer's Toolbox: Four-color printing1min
The Designer's Toolbox: "Psychedelic" Effects5min
The Designer's Toolbox: Gestetner Machine3min
The Designer's Toolbox: Screen printing3min
1 exercício prático
Week 4 Quiz10min
38%
comecei uma nova carreira após concluir estes cursos
83%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
por PD•Nov 27th 2016
Its been a great course, many info and points that are fantastic in the learning or adding new knowledge always. I will always recommend this course for those who want to know more and learn design.
por AD•Dec 5th 2016
Loved it and all the examples the teachers put into it, as well as the organization and evolution of themes. Big thank you to the teacher ladies. I learned a lot and enjoyed the lessons very much.
Instrutores
Louise Sandhaus
Faculty, Program in Graphic DesignSchool of Art
Lorraine Wild
Faculty, Program in Graphic DesignSchool of Art
Sobre California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Sobre o Programa de cursos integrados Graphic Design
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
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