Informações sobre o curso: This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
Desenvolvido por: Instituto de Artes da Califórnia
Ministrado por: Michael Worthington, Faculty, Program in Graphic Design
School of Art
| Informações básicas | Curso 5 de 5 no Graphic Design Specialization |
| Nível | Intermediate |
| Compromisso | 6 weeks of study, 3-5 hours per week |
| Idioma | English |
| Requisitos de hardware | Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) and a desktop or laptop computer. |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
6 vídeos, 6 leituras
- Vídeo: Course Welcome
- Reading: About the Capstone
- Reading: What you need to take this course
- Reading: What is a Brand Development Guide?
- Reading: Setting up your project
- Discussion Prompt: Introductions First
- Reading: Introduction to Week 1
- Vídeo: Overview of Project
- Vídeo: Invent Your Client
- Vídeo: Fake Your History
- Vídeo: Unpack your adjectives...
- Vídeo: The Name Game
- Reading: Recommendations for peer review (Week 1)
- Peer Review: Invent Your Client
SEMANA 2
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
2 vídeos, 2 leituras
- Reading: Introduction to Week 2
- Vídeo: In The Mood
- Vídeo: Developing Your Identity Manual
- Reading: Recommendations for peer review (Week 2)
- Peer Review: Make Your Fake
SEMANA 3
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
4 vídeos, 1 leitura
- Reading: Introduction to Week 3
- Vídeo: Shapes of Letters, Shapes of Words
- Vídeo: Typographic Skeletons
- Vídeo: Customizing Letters
- Vídeo: Variations and Refinement
- Peer Review: Brand Your Brand
SEMANA 4
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
5 vídeos, 1 leitura
- Discussion Prompt: Checking In
- Reading: Introduction to Week 4
- Vídeo: Adding Color
- Vídeo: Adding a Mark/Icon
- Vídeo: Adding a Secondary Typeface
- Vídeo: Adding Imagery
- Vídeo: Adding a Secret Ingredient
- Peer Review: Expand Your Brand
SEMANA 5
Application: Apply Your Brand
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
1 vídeo, 1 leitura
- Reading: Introduction to Week 5
- Vídeo: Brand Applications and Mock-ups
- Peer Review: Apply Your Brand
SEMANA 6
Publication: Display Your Brand
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final.
1 vídeo, 1 leitura
- Reading: Introduction to Week 6
- Vídeo: Brand Development Guide
Nota atribuída: Display Your Brand
SEMANA 7
Final Review
We will be wrapping things up this week and reviewing our peers' work.
1 leitura
- Reading: Introduction to Week 7
Perguntas frequentes
Como funciona
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Desenvolvedores
Instituto de Artes da Califórnia
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
Classificações e avaliações
Fun course - recommend to anyone who would like to start designing brand indentities for (maybe their own) business
Excelent course. Plenty of material and resources . Very good explanations and useful capstone project where we create a complete brand development guide that shows our design and problem-solving skills. Thanks to the teachers!
Very recommendable!
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challenging, but very fun and rewarding class. I highly recommend it!
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