This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.
Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
Este curso faz parte do Programa de cursos integrados Design gráfico
Brand New Brand
oferecido por
Informações sobre o curso
4.9
334 classificações
O que você vai aprender
Apply brand design that showcases a company's identity
Compose mood boards to show a brand's look and feel
Create a brand's logo, typeface, and color palette
Develop brand naming ideas
Habilidades que você terá
Adobe PhotoshopAdobe IndesignGraphicsColor Theory
Programa - O que você aprenderá com este curso
Semana
14 horas para concluir
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
6 vídeos (total de (Total 25 mín.) min), 6 leituras, 1 teste
6 videos
Course Welcome3min
Overview of Project5min
Invent Your Client2min
Fake Your History2min
Unpack your adjectives...3min
The Name Game7min
6 leituras
About the Capstone3min
What you need to take this course3min
What is a Brand Development Guide?3min
Setting up your project6min
Introduction to Week 11min
Recommendations for peer review (Week 1)6min
Semana
23 horas para concluir
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
2 vídeos (total de (Total 6 mín.) min), 2 leituras, 1 teste
2 leituras
Introduction to Week 21min
Recommendations for peer review (Week 2)6min
Semana
34 horas para concluir
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
4 vídeos (total de (Total 18 mín.) min), 1 leitura, 1 teste
4 videos
Typographic Skeletons5min
Customizing Letters4min
Variations and Refinement3min
1 leituras
Introduction to Week 31min
Semana
44 horas para concluir
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
5 vídeos (total de (Total 17 mín.) min), 1 leitura, 1 teste
5 videos
Adding Color3min
Adding a Mark/Icon5min
Adding a Secondary Typeface2min
Adding Imagery2min
Adding a Secret Ingredient2min
1 leituras
Introduction to Week 41min
67%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
por JL•Feb 24th 2017
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
por EI•Sep 29th 2016
I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!
Instrutores
Michael Worthington
Faculty, Program in Graphic DesignSchool of Art
Sobre Instituto de Artes da Califórnia
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Sobre o Programa de cursos integrados Design gráfico
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
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