This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
Este curso faz parte do Programa de cursos integrados Design gráfico
Brand New Brand
oferecido por
O que você vai aprender
Apply brand design that showcases a company's identity
Compose mood boards to show a brand's look and feel
Create a brand's logo, typeface, and color palette
Develop brand naming ideas
Habilidades que você terá
Programa - O que você aprenderá com este curso
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
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Principais avaliações do Brand New Brand
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.
Instrutores
Michael Worthington
Faculty, Program in Graphic DesignSobre Instituto de Artes da Califórnia
About the Programa de cursos integrados Design gráfico
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
