Informações sobre o curso: Tipografia é a arte de manipular a forma visual da linguagem para enriquecer e controlar seu significado. É uma área essencial de habilidade e conhecimento pra designers gráficos. A Tipografia data de mais ou menos 500 anos antes do design gráfico moderno; é rica em regras, convenções e terminologias estotéricas - mas ainda permanece um excitante espaço para invenção e expressão. Neste rigoroso curso introdutório, iremos estudar, nomear e medir as características
Desenvolvido por: Instituto de Artes da Califórnia
Ministrado por: Anther Kiley, Faculty, Program in Graphic Design
School of Art
| Informações básicas | Curso 2 de 5 no Graphic Design Specialization |
| Nível | Básico |
| Compromisso | 4 semanas de estudo, 1-3 horas por semana |
| Idioma | English |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Week 1: Talking Type
This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design.
We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz.
6 videos, 5 leituras, 1 teste para praticar
- Lecture: About this Course
- Lecture: About the Assignments
- Lecture: Course Tools
- Lecture: Additional Resources
- Vídeo: Font versus Typeface
- Lecture: Reviewing key terms
- Quiz pour s'exercer: Type Terms
- Vídeo: Stroke and Proportion
- Vídeo: Type Anatomy
- Vídeo: Measuring Type
- Vídeo: Choosing a Typeface
Nota atribuída: Describing Type
SEMANA 2
Week 2: Typefaces and their Stories
This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we
will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend
your exploration through some independent research into a typeface of your choosing.
7 videos
- Vídeo: Bembo: Humanist Letters
- Vídeo: Didot: Enlightened Refinement
- Vídeo: Clarendon: Type for the Masses
- Vídeo: Futura: the Typographic Avant-Garde
- Vídeo: Helvetica: International Modern
- Vídeo: Scala Sans: Typographic Remix
Nota atribuída: Research a Typeface
SEMANA 3
Week 3: Putting Type to Work
This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end
of the week.
6 videos
- Vídeo: Typographic Space
- Vídeo: Page Space
- Vídeo: The Grid
- Vídeo: Creating Hierarchy
- Vídeo: Typographic Conventions
Nota atribuída: Typeset Your Research
SEMANA 4
Week 4: Making Meaningful Type
In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices
to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the
design of a full-scale typographic poster.
4 videos, 1 leituras
- Vídeo: Typesetting with Expression
- Vídeo: Beyond Typesetting
- Vídeo: The Typographic Poster
- Lecture: Course Credits
Nota atribuída: Design a Typographic Poster
Perguntas frequentes
Como funciona
Travail en cours
Chaque cours fonctionne comme un manuel interactif en proposant des vidéos préenregistrées, des quiz et des projets.
Aide de la part de vos pairs
Connectez-vous à des milliers d'autres étudiants et débattez sur des idées, discutez le contenu du cours et obtenez de l'aide pour en maîtriser les concepts.
Certificats
Obtenez une reconnaissance officielle pour votre travail et partagez votre réussite avec vos amis, vos collègues et vos employeurs.
Desenvolvedores
Instituto de Artes da Califórnia
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
Classificações e avaliações
This course is very good. Gave me a whole new experience with Letters. Powerful lesson in Typography. After this course, I have started noticing the words and their styles in almost everywhere I see them and in every brand.
Cons: Since the assignments are graded by peers, you won't always get a grade you expect. Peers are also learning and sometimes they grade and review according to their own perceptions and knowledge. Some can be at least fair if not generous ;)
Very well structured and easy to follow classes.
All Designers should learn this bases.
great course, i learnt a lot
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2018 Coursera Inc. Todos os direitos reservados.
Great course! Quite easy, but I've learnt a lot. Also it is very informative.