Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.
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Programa de cursos integrados Design gráficoInstituto de Artes da CalifórniaInformações sobre o curso
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Curso 2 de 5 no
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Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 8 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
O que você vai aprender
Review the terminology and measuring system used to describe type
Explore how typefaces tell stories and understand the historic evolution
Conduct a peer-reviewed typesetting exercise
Design of a full-scale typographic poster
Habilidades que você terá
CreativityAdobe IllustratorHistoryGraphicsAdobe Indesign
Resultados de carreira do aprendiz
30%
comecei uma nova carreira após concluir estes cursos
34%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 8 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
oferecido por
Instituto de Artes da Califórnia
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Programa - O que você aprenderá com este curso
2 horas para concluir
Week 1: Talking Type
This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design. We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz.
2 horas para concluir
6 vídeos (Total 21 mín.), 9 leituras, 2 testes
6 videos
Course Welcome2min
Font versus Typeface4min
Stroke and Proportion4min
Type Anatomy2min
Measuring Type3min
Choosing a Typeface4min
9 leituras
About this Course5min
About the Assignments5min
Course Tools5min
Instructor Presence and Staff Support 1min
Forum Guidelines2min
Requesting Peer Reviews2min
Academic Integrity2min
Additional Resources10min
Reviewing key terms5min
2 exercícios práticos
Type Terms30min
Describing Type30min
2 horas para concluir
Week 2: Typefaces and their Stories
This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend your exploration through some independent research into a typeface of your choosing.
2 horas para concluir
7 vídeos (Total 26 mín.), 2 leituras, 1 teste
7 videos
Bembo: Humanist Letters3min
Didot: Enlightened Refinement3min
Clarendon: Type for the Masses3min
Futura: the Typographic Avant-Garde4min
Helvetica: International Modern3min
Scala Sans: Typographic Remix3min
2 leituras
Prepare Yourself1min
Research Sources5min
1 hora para concluir
Week 3: Putting Type to Work
This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end of the week.
1 hora para concluir
6 vídeos (Total 26 mín.)
6 videos
Typographic Space5min
Page Space5min
The Grid4min
Creating Hierarchy3min
Typographic Conventions5min
3 horas para concluir
Week 4: Making Meaningful Type
In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the design of a full-scale typographic poster.
3 horas para concluir
4 vídeos (Total 17 mín.), 1 leitura, 1 teste
4 videos
Typesetting with Expression5min
Beyond Typesetting4min
The Typographic Poster4min
1 leituras
Course Credits2min
Avaliações
Principais avaliações do INTRODUCTION TO TYPOGRAPHY
por HH19 de Mar de 2019
I liked the course overall and found it informative. I think that the topics in week 3 and 4 could be combined. I also wasn't sure where I could post questions to clarify something in the assignments.
por BG3 de Ago de 2020
I thought the assignments worked really cohesively with one another. It helped to keep terms and skills in mind from one assignment to the next. The lecture videos were great, short, and to the point.
por RG1 de Ago de 2019
I was excited to learn about typography, these assignments were fun to do. I wished there were more assignments to create more posters for this typography course, overall I enjoyed and learned a lot.
por SK4 de Jun de 2020
Loved that the main typeface study was carried out throughout this course. Loved beginning with the writing assignment and then evolving into a full on typographic poster. Very fun and informative
Sobre Programa de cursos integrados Design gráfico
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
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