Informações sobre o curso
4.6
394 classificações
73 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 10 horas para completar

Sugerido: 5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

PricingRevenue ManagementForecastingSegmentation Analysis
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 10 horas para completar

Sugerido: 5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

Getting Started with Revenue Management

Welcome! In this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. Moving forward, we’ll share best practices and better prepare you for today’s complex digital age....
Reading
11 vídeos (total de (Total 52 mín.) min), 4 leituras, 3 testes
Video11 videos
Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy3min
EDC and the importance of Revenue Management2min
History of Revenue Management4min
Shift in consumer behavior6min
Overview of Revenue Management3min
Introduction to Segmentation5min
Introduction to Forecasting and Budgeting5min
Introduction to Pricing6min
How Revenue Management can increase Bottom line6min
Effective Yielding5min
Reading4 leituras
Complementary Readings10min
Complementary Reading10min
Complementary Readings10min
Complementary Readings10min
Quiz3 exercícios práticos
Practice Lesson 120min
Practice Lesson 220min
Practice Lesson 310min
Semana
2
Horas para completar
2 horas para concluir

Introduction to Segmentation

In this second module we will discuss segmentation 101, four things to consider while determining segmentation, as well as our best practices in regards to working with properties who need to go through a re-segmentation exercise, and presenting you with some key takeaways....
Reading
9 vídeos (total de (Total 57 mín.) min), 2 leituras, 2 testes
Video9 videos
What is Segmentation?6min
Evolution in Segmentation17min
Evolution in Segmentation26min
Types of Segmentation6min
Strategic Segmentation11min
Considerations of Determining Segmentation8min
Re-segmentation Process5min
Industry Best Practices2min
Reading2 leituras
Complementary Reading10min
Complementary Readings10min
Quiz2 exercícios práticos
Practice Lesson 116min
Practice lesson 220min
Semana
3
Horas para completar
2 horas para concluir

Introduction to Forecasting & Budgeting

In this third module, you will have an overview of forecasting and its basic terminology, explore forecasting goals, trends and tools, and understand how to link forecasting and budgeting together....
Reading
11 vídeos (total de (Total 55 mín.) min), 3 leituras, 3 testes
Video11 videos
Basic terminology8min
What is Forecasting?3min
Why Forecast?4min
Start with Reservation and Market Data5min
Competitor Pricing & Online Review Data5min
Air Traffic and Weather Data4min
Revenue System vs Excel4min
Evaluating Forecast accuracy5min
Budgeting3min
Best Practices3min
Reading3 leituras
Complementary Readings and Videos10min
Complementary Readings and Videos10min
Complementary Readings and Videos10min
Quiz3 exercícios práticos
Practice lesson 118min
Practice lesson 216min
Practice lesson 316min
Semana
4
Horas para completar
3 horas para concluir

Introduction to Pricing

This last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. You will understand why pricing is important, the difference between common pricing strategies, and what are the 7 most common pricing mistakes. After that we will revisit the topic of Big Data, automated systems, and system connectivity as it and discuss best practices for pricing. ...
Reading
7 vídeos (total de (Total 54 mín.) min), 3 leituras, 3 testes
Video7 videos
Hotel Pricing Strategies9min
How to increase Rates6min
Seven most common Pricing mistakes5min
BAR vs Open Pricing11min
Revenue Strategy: key to optimizing profit9min
Conclusion2min
Reading3 leituras
Complementary Readings and Videos10min
Complementary Readings and Videos10min
If you want to go further...10min
Quiz3 exercícios práticos
Practice lesson 122min
Practice lesson 216min
Final Exam30min
4.6
73 avaliaçõesChevron Right
Benefício de carreira

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Promoção de carreira

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Melhores avaliações

por YZAug 1st 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

por ESNov 26th 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

Instrutores

Avatar

Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems
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Augustin Cacot

Director of Customer Success, EMEA
DUETTO
Avatar

Nathaniel Green

Senior Global Solutions Engineer
DUETTO

Sobre ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Sobre o Programa de cursos integrados Hotel Management: Distribution, Revenue and Demand Management

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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