With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
Este curso faz parte do Programa de cursos integrados Gestão Hoteleira: Distribuição, Receitas e Gestão da DemandaGestão Hoteleira: Distribuição, Receitas e Gestão da Demanda
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Prazos flexíveis
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Aprox. 11 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
Habilidades que você terá
- Pricing
- Revenue Management
- Forecasting
- Segmentation Analysis
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 11 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
oferecido por
ESSEC Business School
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Programa - O que você aprenderá com este curso
3 horas para concluir
Getting Started with Revenue Management
Welcome! In this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. Moving forward, we’ll share best practices and better prepare you for today’s complex digital age.
3 horas para concluir
11 vídeos (Total 52 mín.), 4 leituras, 3 testes
2 horas para concluir
Introduction to Segmentation
In this second module we will discuss segmentation 101, four things to consider while determining segmentation, as well as our best practices in regards to working with properties who need to go through a re-segmentation exercise, and presenting you with some key takeaways.
2 horas para concluir
9 vídeos (Total 57 mín.), 2 leituras, 2 testes
3 horas para concluir
Introduction to Forecasting & Budgeting
In this third module, you will have an overview of forecasting and its basic terminology, explore forecasting goals, trends and tools, and understand how to link forecasting and budgeting together.
3 horas para concluir
11 vídeos (Total 55 mín.), 3 leituras, 3 testes
3 horas para concluir
Introduction to Pricing
This last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. You will understand why pricing is important, the difference between common pricing strategies, and what are the 7 most common pricing mistakes. After that we will revisit the topic of Big Data, automated systems, and system connectivity as it and discuss best practices for pricing.
3 horas para concluir
7 vídeos (Total 54 mín.), 3 leituras, 3 testes
Avaliações
- 5 stars70,24%
- 4 stars21,36%
- 3 stars5,63%
- 2 stars1,38%
- 1 star1,38%
Principais avaliações do OS FUNDAMENTOS DA ADMINISTRAÇÃO DA RECEITA: A PEDRA FUNDAMENTAL DA ESTRATÉGIA DE RECEITA
por MV20 de ago de 2017
I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.
por YY3 de mar de 2021
Exceptional Course; should be followed by any professional at hotel/ hospitality sector who
aim to deliver at hotel revenue management field. Highly recommended!
por AE16 de abr de 2020
The course is so helpful and it was delivered in a very clear term, the instructor are very knowledgable of the subject with excellence presentation skills.
por LC16 de jun de 2020
Very thorough course on Revenue Management. Liked the structure of the course as well as the pace. A lot of content was explained in a short amount of time.
Sobre Programa de cursos integrados Gestão Hoteleira: Distribuição, Receitas e Gestão da DemandaGestão Hoteleira: Distribuição, Receitas e Gestão da Demanda
Market hospitality services, manage demand, and optimize revenue.
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