This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project. After completing this course, you will be able to: - write business emails - write an executive summary - write persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes
Este curso faz parte do Programa de cursos integrados Inglês empresarial para estrangeiros
English for Effective Business Writing
oferecido por
Programa de cursos integrados Inglês empresarial para estrangeirosUniversidade de Ciência e Tecnologia de Hong Kong
Informações sobre o curso
27,644 visualizações recentes
Habilidades que você terá
Business CommunicationEnglish LanguageBusiness WritingWriting
Programa - O que você aprenderá com este curso
Semana
11 hora para concluir
Welcome Module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
2 vídeos (Total 6 mín.), 4 leituras
4 leituras
Objectives and outcomes10min
Learning how to learn10min
Learning vocabulary10min
The HKUST grammar guide10min
Semana
22 horas para concluir
Business writing genres
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic genres of business writing and the writing process. You will also be introduced to vocabulary and language skills common to business communications.
5 vídeos (Total 34 mín.), 5 leituras, 3 testes
5 videos
Business letters, memos and emails: The basics8min
Report writing7min
The writing process, part 17min
Challenging grammar: -ing vs. -ed2min
5 leituras
Objectives and outcomes10min
Objectives and outcomes10min
Vocabulary list10min
Commonly confused words10min
Sentence pattern you should know #110min
3 exercícios práticos
Vocabulary quiz10min
Challenging grammar: -ing vs. -ed2min
Module 2 Quiz30min
Semana
38 horas para concluir
Writing emails
Welcome to Week 3! This week we will cover Module 3 where we introduce you to emailing and the language skills you will use in business emails. You will also be introduced to vocabulary and language skills common to business communications.
7 vídeos (Total 38 mín.), 8 leituras, 10 testes
7 videos
Context and directness8min
Writing to persuade6min
Rhetorical devices5min
The writing process, part 22min
Paragraphing6min
Challenging grammar: Missing verb 'to be'3min
8 leituras
Objectives and outcomes10min
What do we mean when we say, 'rhetoric'?10min
The concept of kairos10min
Peer-review practice: Sample persuasive email10min
Objectives and outcomes10min
Vocabulary list10min
Sentence pattern you should know #210min
Peer review practice: Sample email10min
8 exercícios práticos
Using the Direct Approach practice2min
Writing to persuade practice2min
Peer-review practice: Persuasive email16min
Vocabulary quiz10min
How concise are you?12min
Pattern #2 Independent Clause: Appositive8min
Module 3 Quiz30min
Peer review practice8min
Semana
47 horas para concluir
Writing memos
Welcome to Week 4! This week we will cover Module 4 where we introduce you memos and how to write according to audience and purpose. You will also be introduced to vocabulary and language skills common to business communications.
6 vídeos (Total 32 mín.), 8 leituras, 9 testes
6 videos
Writing memos2min
Audience, purpose, tone and style7min
Plain English6min
Gender sensitive language8min
Active and passive voice3min
Challenging grammar: Comma splice3min
8 leituras
Objectives and outcomes10min
Objectives and outcomes10min
Vocabulary list10min
Sentence patterns you should know #3 & #410min
Reasons to use the passive voice10min
Tone & Style – Avoid using clichés in your writing10min
Peer review practice: Sample memo with errors10min
Peer-review practice: Sample memo10min
7 exercícios práticos
Plain English practice2min
Vocabulary quiz10min
Practising your active and passive voice6min
Tone & Style – Avoid using clichés in your writing2min
Module 4 Quiz30min
Peer review practice quiz for grammar and vocabulary errors8min
Peer-review practice quiz for memo14min
71%
consegui um benefício significativo de carreira com este curso
50%
recebi um aumento ou promoção
Principais avaliações do English for Effective Business Writing
This course was very useful for me and I learned a lot about business communication and English writing. I think everyone who is in business needs to learn in this course.
I am very happy that courses like this are now online.\n\nI thank Coursera team to facilitate the course.
Instrutores
Sean McMinn
Senior InstructorCenter for Language Education
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
Sobre Universidade de Ciência e Tecnologia de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Sobre Programa de cursos integrados Inglês empresarial para estrangeiros
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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