About this course: This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project. After completing this course, you will be able to: - write business emails - write an executive summary - write persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes
Created by: The Hong Kong University of Science and Technology
Taught by: Sean McMinn, Senior Insructor
Center for Language Education
Taught by: Kin Tang, Instructor
Center for Language Education
Taught by: Delian Gaskell, Instructor
Center for Language Education
| Basic Info | Course 2 of 5 in the Business English for Non-Native Speakers Specialization |
| Commitment | 6 weeks of study, 3-5 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Welcome Module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
2 videos, 4 readings
- 阅读: Objectives and outcomes
- Video: Introduction to our Specialization
- Video: How this course is organized
- 讨论提示: How is this course relevant to you?
- 阅读: Learning how to learn
- 阅读: Learning vocabulary
- 讨论提示: How do you learn English?
- 阅读: The HKUST grammar guide
WEEK 2
Business writing genres
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic genres of business writing and the writing process. You will also be introduced to vocabulary and language skills common to business communications.
5 videos, 5 readings, 2 practice quizzes
- 阅读: Objectives and outcomes
- 讨论提示: What is style?
- Video: Business writing genres
- Video: Business letters, memos and emails: The basics
- Video: Report writing
- Video: The writing process, part 1
- 阅读: Objectives and outcomes
- 阅读: Vocabulary list
- 练习测验: Vocabulary quiz
- 阅读: Commonly confused words
- Video: Challenging grammar: -ing vs. -ed
- 练习测验: Challenging grammar: -ing vs. -ed
- 阅读: Sentence pattern you should know #1
Graded: Module 2 Quiz
WEEK 3
Writing emails
Welcome to Week 3! This week we will cover Module 3 where we introduce you to emailing and the language skills you will use in business emails. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 8 readings, 7 practice quizzes
- 阅读: Objectives and outcomes
- Video: Effective emailing
- Video: Context and directness
- 练习测验: Using the Direct Approach practice
- Video: Writing to persuade
- 练习测验: Writing to persuade practice
- 阅读: What do we mean when we say, 'rhetoric'?
- Video: Rhetorical devices
- 阅读: The concept of kairos
- 讨论提示: How many rhetorical devices do you use?
- Video: The writing process, part 2
- 阅读: Peer-review practice: Sample persuasive email
- 练习测验: Peer-review practice: Persuasive email
- 讨论提示: Directness and persuasion
- 阅读: Objectives and outcomes
- 阅读: Vocabulary list
- 练习测验: Vocabulary quiz
- 练习测验: How concise are you?
- Video: Paragraphing
- Video: Challenging grammar: Missing verb 'to be'
- 阅读: Sentence pattern you should know #2
- 练习测验: Pattern #2 Independent Clause: Appositive
- 阅读: Peer review practice: Sample email
- 练习测验: Peer review practice
Graded: Writing a persuasive email
Graded: Module 3 Quiz
Graded: Correct the grammar and vocabulary errors and rewrite
WEEK 4
Writing memos
Welcome to Week 4! This week we will cover Module 4 where we introduce you memos and how to write according to audience and purpose. You will also be introduced to vocabulary and language skills common to business communications.
6 videos, 8 readings, 6 practice quizzes
- 阅读: Objectives and outcomes
- Video: Writing memos
- Video: Audience, purpose, tone and style
- Video: Plain English
- 练习测验: Plain English practice
- Video: Gender sensitive language
- 讨论提示: Communication styles: Is there a gender influence?
- 阅读: Objectives and outcomes
- 阅读: Vocabulary list
- 练习测验: Vocabulary quiz
- Video: Active and passive voice
- 练习测验: Practising your active and passive voice
- Video: Challenging grammar: Comma splice
- 阅读: Sentence patterns you should know #3 & #4
- 阅读: Reasons to use the passive voice
- 阅读: Tone & Style – Avoid using clichés in your writing
- 练习测验: Tone & Style – Avoid using clichés in your writing
- 阅读: Peer review practice: Sample memo with errors
- 练习测验: Peer review practice quiz for grammar and vocabulary errors
- 阅读: Peer-review practice: Sample memo
- 练习测验: Peer-review practice quiz for memo
Graded: Module 4 Quiz
Graded: Correct the grammar and vocabulary errors and rewrite memo
Graded: Writing a memo
WEEK 5
Writing executive summaries
Welcome to Week 5! This week we will cover Module 5 where we introduce you to executive summaries and language skills you will use when writing persuasively. You will also be introduced to vocabulary and language skills common to business communications.
4 videos, 10 readings, 3 practice quizzes
- 阅读: Objectives and outcomes
- Video: Elements of an executive summary
- 阅读: General organization of an executive summary
- Video: Presenting data
- 练习测验: Presenting data
- 阅读: Linking ideas
- 阅读: Business Case: Sustainable Seafood for a Sustainable Future
- 阅读: Objectives and outcomes
- 阅读: Vocabulary list
- 练习测验: Vocabulary quiz
- Video: Nominalization
- 阅读: Connotation
- 讨论提示: What do these words mean to you?
- Video: Challenging grammar: Possessive form
- 阅读: The prepositional of-phrase
- 阅读: Sentence patterns you should know #5 & #6
- 阅读: Peer-review practice: Sample executive summary
- 练习测验: Peer-review practice quiz
Graded: Module 5 Quiz
Graded: Executive summary for a proposal
WEEK 6
Concluding module
Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.
1 reading
- 阅读: Post-course survey
Graded: Final exam
FAQs
How It Works
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
Creators
The Hong Kong University of Science and Technology
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Pricing
| 购买课程 | 旁听 | |
|---|---|---|
| 访问课程材料 | Available | Available |
| 访问评分的材料 | Available | Not available |
| 收到最终成绩 | Available | Not available |
| 获得可共享的课程证书 | Available | Not available |
Ratings and Reviews
This course is very good.
Great Course
Thank you
In my view this course is well structured and it focuses on business topics. I highly recomend do it. I'm an spanish native speaker and in my opinion with B1/B2 level you can follow it without any problem
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
Good course for practice however some error in grading section of grammar practice.