This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project.
Este curso faz parte do Programa de cursos integrados Inglês empresarial para estrangeiros
oferecido por
Programa de cursos integrados Inglês empresarial para estrangeirosUniversidade de Ciência e Tecnologia de Hong KongInformações sobre o curso
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 26 horas para completar
Inglês
Legendas: Inglês
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 26 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade de Ciência e Tecnologia de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Programa - O que você aprenderá com este curso
1 hora para concluir
Welcome module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
1 hora para concluir
1 vídeo (Total 4 mín.), 4 leituras
1 vídeos
Welcome3min
4 leituras
Objectives and outcomes10min
Learning how to learn10min
Learning vocabulary10min
The HKUST Grammar Guide10min
5 horas para concluir
What is culture?
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic cultural theories and language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.
5 horas para concluir
4 vídeos (Total 21 mín.), 7 leituras, 4 testes
4 videos
What is culture?5min
English as a Lingua Franca8min
Challenging grammar: comparative and superlative forms2min
Challenging English sounds /ʃ/ "sherry" and /ʧ/ "cherry"s3min
7 leituras
Objectives and outcomes10min
Vocabulary prep10min
Can we define culture?10min
Objectives and outcomes10min
Vocabulary list10min
More on comparative and superlative forms10min
Relatively, rather, compared to10min
3 exercícios práticos
Vocabulary practice12min
Vocabulary practice10min
Module 230min
8 horas para concluir
Culture and communication strategies
Welcome to Week 3! This week we will cover Module 3 where we introduce you to ways of cultural understanding can guide business communication strategies basic and the language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.
8 horas para concluir
9 vídeos (Total 73 mín.), 8 leituras, 6 testes
9 videos
The cultural situation - Part 110min
The cultural situation - Part 210min
Cultural strategy - Writing7min
Cultural strategy: Speaking (Part 1)12min
Cultural strategy: Speaking (Part 2)9min
Challenging English Grammar: Connective choice3min
Challenging English Sounds - /ŋ/ “thing” and /ŋk/ “think”5min
Rhythm, stress and pausing5min
8 leituras
Vocabulary prep10min
Cross-cultural communication barriers10min
Avoiding cultural faux pas in international business10min
Objectives and outcomes10min
Vocabulary list10min
Adverb and Connective Choice10min
List of conjuncts10min
Peer review practice: Sample of a culturally insensitive email10min
4 exercícios práticos
Vocabulary prep10min
Vocabulary practice10min
Culturally insensitive email: peer review practice8min
Module 330min
6 horas para concluir
Culture and management communication
Welcome to Week 4! This week we will cover Module 4 where we introduce you to common cultural frameworks used in the business world, how theories inform management in cross-cultural situations and language skills you will use in management situations. You will also be introduced to vocabulary and language skills common to business communications.
6 horas para concluir
5 vídeos (Total 31 mín.), 5 leituras, 4 testes
5 videos
Cross-cultural communication skills for management8min
Directness of language7min
Challenging English Grammar:The continuous tense2min
Challenging English sounds: /w/ "west"-v- /v/ "vest"4min
5 leituras
More on Hofstede's cultural dimensions10min
Hofstede’s Cultural Dimensions: applications, further studies, and criticisms10min
Objectives and outcomes10min
Vocabulary list10min
More on the continuous (past, present, future)10min
2 exercícios práticos
Vocabulary practice10min
Module 428min
Avaliações
Principais avaliações do BUSINESS ENGLISH FOR CROSS-CULTURAL COMMUNICATION
por AE15 de Fev de 2017
It was an amazing experience to me for the very first time I studied online. I learned a lot. I enjoyed learning with COURSERA.\n\nEverything was great!
por TM4 de Mai de 2020
It has been a great learning experience...I learned common cultural theories and how culture plays a key role in shaping global business practices.
por NH2 de Mai de 2020
A very informative course that has enhanced my communication skills further particularly in the context of cross-culture communication.
por VB21 de Out de 2019
This course is Awesome to learn about culture from other countries . Hofstede cross cross culture is very excellent to learned .
Sobre Programa de cursos integrados Inglês empresarial para estrangeiros
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Se você se inscrever, terá 7 dias para testar sem custo e, durante este período, pode cancelar sem multa. Depois disso, não reembolsamos, mas você pode cancelar sua inscrição a qualquer momento. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro ao aluno que não possa pagar a taxa. Faça a solicitação clicando no link Auxílio Financeiro, abaixo do botão "Inscreva-se" à esquerda. Preencha uma solicitação e será notificado caso seja aprovado. Você terá que completar esta etapa para cada curso na Especialização, incluindo o Trabalho de Conclusão de Curso. Saiba mais .
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