Programa de cursos integrados Business English for Non-Native Speakers

Inicia em Mar 27

Programa de cursos integrados Business English for Non-Native Speakers

Enhance Your Business English Communication

Master your proficiency in spoken and written English for Business purposes.

Sobre esse Programa de cursos integrados

This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.

Desenvolvido por:

courses
5 courses

Siga a ordem sugerida ou escolha a sua própria.

projects
Projetos

Projetado para ajudar a praticar e aplicar as habilidades que aprendeu.

certificates
Certificados

Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.

Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Inglês para Negócios: Básico

    Próxima sessão: Mar 27 — Mai 15.
    Compromisso
    6 semanas, 3 - 5 por semana
    Legendas
    English

    Sobre o curso

    Este curso tem como objetivo melhorar suas competências linguísticas de Inglês para Negócios, desenvolvendo seu vocabulário e habilidades de leitura e sua compreensão do tom, estilo e conhecimento dos métodos de comunicação. Também abordaremos como essas competências linguísticas podem melhorar a análise de audiência, análise de casos de negócios e estratégias básicas de comunicação empresarial. Habilidades aprendidas neste curso serão frequentemente referidas e necessárias para completar a fala, escrita e cursos de comunicação interculturais desta Especialização. Após a conclusão deste curso, você será capaz de: - descrever coisas e eventos no contexto de Inglês de Negócios - fazer pedidos no contexto do Inglês de Negócios - sustentar argumentos no contexto do Inglês de Negócios - uso apropriado de tom e estilo de acordo com o contexto do Inglês de Negócios - realizar uma análise pública - combinar a audiência com o propósito e meio de comunicação - analisar e sintetizar dados de negócios
  2. CURSO 2

    English for Effective Business Writing

    Sessão em andamento: Mar 20 — Mai 8.
    Compromisso
    6 weeks of study, 3-5 hours/week
    Legendas
    English

    Sobre o curso

    This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project. After completing this course, you will be able to: - write business emails - write an executive summary - write persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes
  3. CURSO 3

    English for Effective Business Speaking

    Sessão em andamento: Mar 20 — Mai 8.
    Compromisso
    6 horas de estudo, 4-6 horas por semana
    Legendas
    English

    Sobre o curso

    This course aims to improve your Business English speaking skills by developing your use of vocabulary, grammar, pronunciation, spoken communication skills within a Business context, and your ability to deliver professional business speeches for specific purposes. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to deliver the professional business presentation in the Capstone project. After completing this course, you will be able to: - delivery effective job interviews - give persuasive business pitches - delivery informative business presentations - speak persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes
  4. CURSO 4

    Business English for Cross-cultural Communication

    Sessão em andamento: Mar 20 — Mai 8.
    Compromisso
    6 semanas de estudo, 2-4 horas/semanas
    Legendas
    English

    Sobre o curso

    This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project. After completing this course, you will be able to: - identify possible cross-cultural issues and misunderstandings in communication - apply strategies to overcome possible cross-cultural issues and misunderstandings in communication - produce documents with an appropriate style for business communication purposes within a cross-cultural situation - deliver a speech with an appropriate style for business communication purposes within a cross-cultural situation
  5. CURSO 5

    Business Case Analysis

    Próxima sessão: Mai 8 — Jul 3.
    Compromisso
    7 weeks of study, 2-3 hours/week
    Legendas
    English

    Sobre o Trabalho de Conclusão

    The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.

Desenvolvedores

  • Universidade de Ciência e Tecnologia de Hong Kong

    Although just 25 years old, HKUST has been repeatedly ranked the number 1 University in Asia, and the number 1 University in the world under 50 years old.

    HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.

  • Sean McMinn

    Sean McMinn

    Senior Insructor
  • Kin Tang

    Kin Tang

    Instructor
  • Delian Gaskell

    Delian Gaskell

    Instructor

FAQs

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