This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Programa de cursos integrados Inglês empresarial para estrangeiros
Enhance Your Business English Communication. Master your proficiency in spoken and written English for Business purposes.
oferecido por
Programa de cursos integrados Inglês empresarial para estrangeirosUniversidade de Ciência e Tecnologia de Hong Kong
Sobre este Programa de cursos integrados
11,380
11,380Habilidades que você terá
Business CommunicationCommunicationBusiness WritingWriting
Como o Programa de cursos integrados funciona
Fazer cursos
Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.
Projeto prático
Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.
Obtenha um certificado
Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.
Este Programa de cursos integrados contém 5 cursos
Curso1
Business English: Basics
4.5
(325 classificações)
This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization.
After completing this course, you will be able to:
- describe things and events in the context of Business English
- make requests in the context of Business English
- support arguments in the context of Business English
- use appropriate tone and style according to the context of Business English
- conduct an audience analysis
- match audience with the purpose and medium of communication
- analyse and summarise business data
Curso2
English for Effective Business Writing
4.4
(120 classificações)
This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project.
After completing this course, you will be able to:
- write business emails
- write an executive summary
- write persuasively in English
- adapt content to purpose, context and audience
- use appropriate style and tone of writing for business purposes
Curso3
English for Effective Business Speaking
4.4
(95 classificações)
This course aims to improve your Business English speaking skills by developing your use of vocabulary, grammar, pronunciation, spoken communication skills within a Business context, and your ability to deliver professional business speeches for specific purposes. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to deliver the professional business presentation in the Capstone project.
After completing this course, you will be able to:
- delivery effective job interviews
- give persuasive business pitches
- delivery informative business presentations
- speak persuasively in English
- adapt content to purpose, context and audience
- use appropriate style and tone of writing for business purposes
Curso4
Business English for Cross-cultural Communication
4.7
(56 classificações)
This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project.
After completing this course, you will be able to:
- identify possible cross-cultural issues and misunderstandings in communication
- apply strategies to overcome possible cross-cultural issues and misunderstandings in communication
- produce documents with an appropriate style for business communication purposes within a cross-cultural situation
- deliver a speech with an appropriate style for business communication purposes within a cross-cultural situation
Curso5
Análise de caso administrativo
The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
(1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and
(2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
Instrutores
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
Sean McMinn
Senior InstructorCenter for Language Education
Sobre Universidade de Ciência e Tecnologia de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Perguntas Frequentes – FAQ
Qual é a política de reembolso?
Posso me inscrever em um único curso?
Sim! Para começar, clique na carta de curso que lhe interessa e se inscreva. Você pode se inscrever e concluir o curso para ganhar um certificado compartilhável ou você pode auditar para ver os materiais do curso de graça. Quando você se inscrever em um curso que faz parte de uma especialização, você está automaticamente inscrito para a especialização completa. Visite o seu painel de aluno para acompanhar o seu progresso.
Existe algum auxílio financeiro disponível?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Este curso é totalmente on-line, então não existe necessidade de aparecer em uma sala de aula pessoalmente. Você pode acessar suas palestras, leituras e atribuições a qualquer hora e qualquer lugar, via web ou dispositivo móvel.
Quanto tempo é necessário para concluir a Especialização?
We estimate that it will take up to five weeks to complete each course.
What background knowledge is necessary?
A min of IELTs 5.5 and a max of IELTS 7.0 is recommended. See IELTS Band Scale for more info. Or, a min of 46-59 and a max of 102-109 TOEFL Score is recommended. See TOEFL Score Scale for more info.
Do I need to take the courses in a specific order?
Yes. Each course sets a foundation for the one that follows.
Vou ganhar créditos universitários por concluir a Especialização?
No.
What will I be able to do upon completing the Specialization?
You will be able to write professional business documents and be able to delivery effective and persuasive business presentations in English.
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2019 Coursera Inc. Todos os direitos reservados.
