Informações sobre o curso: The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
Desenvolvido por: Universidade de Ciência e Tecnologia de Hong Kong
Ministrado por: Sean McMinn, Senior Insructor
Center for Language Education
Ministrado por: Kin Tang, Instructor
Center for Language Education
Ministrado por: Delian Gaskell, Instructor
Center for Language Education
| Informações básicas | Curso 5 de 5 no Business English for Non-Native Speakers Specialization |
| Compromisso | 7 weeks of study, 2-3 hours/week |
| Idioma | English |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
1 vídeo, 5 leituras, 1 questionário de prática
- Vídeo: Welcome
- Reading: Capstone introduction
- Reading: China National Consumer Goods Corporation (CNC) Business Case Study
- Reading: Critical reading and analysis of the case
- Reading: Language practice for writing a case analysis
- Reading: Review key grammar and structure
- Practice Quiz: Practice challenging grammar and structure
- Discussion Prompt: Describing and explaining the case
Nota atribuída: Creating a preliminary case analysis
SEMANA 2
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
3 leituras, 1 questionário de prática
- Reading: Analysing the situation
- Reading: Language practice for a situational analysis
- Reading: Review key grammar and structure
- Practice Quiz: Practice challenging grammar and structure
- Discussion Prompt: Analysing CNC's situation
Nota atribuída: Writing a situational analysis
SEMANA 3
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
4 leituras, 1 questionário de prática
- Reading: Creating a well-organized and logical executive summary
- Reading: A review of report writing
- Reading: Language practice for executive summary writing
- Reading: Review key grammar and structure
- Practice Quiz: Practice challenging grammar and structure
- Discussion Prompt: Creating an executive summary (Parts 1 and 2)
Nota atribuída: Writing Parts 1 and 2 of an executive summary
SEMANA 4
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
4 leituras, 1 questionário de prática
- Reading: Planning content and structure of a pitch
- Reading: Verbal and non verbal communication for effective delivery
- Reading: Language practice for business pitches
- Reading: Review challenging English sounds
- Practice Quiz: Practice challenging English sounds
- Peer Review: Say it right - /æ/ sound 'man'
- Discussion Prompt: Using effective verbal and non verbal communication
Nota atribuída: Pitching your solution
SEMANA 5
Week 5 - Presenting a problem or situational analysis
Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.
5 leituras, 1 questionário de prática
- Reading: Conducting an audience analysis
- Reading: Preparing a presentation
- Reading: Tone, style and formality
- Reading: Describing and explaining
- Reading: Review challenging English sounds
- Practice Quiz: Practice challenging English sounds
- Peer Review: Say it right - /θ/ sound 'thin'
- Discussion Prompt: Presenting a situational analysis
Nota atribuída: Presenting a situational analysis
SEMANA 6
Week 6 - Presenting recommendations and justifications
Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.
5 leituras, 1 questionário de prática
- Reading: Providing support for your suggestions
- Reading: Understanding cross cultural communication
- Reading: Hofstede's cultural dimensions
- Reading: Making recommendations
- Reading: Review challenging English sounds
- Practice Quiz: Practice challenging English sounds
- Peer Review: Say it right - /r/ sound 'red'
- Discussion Prompt: Presenting your recommendations and justifications
Nota atribuída: Presenting your recommendations and justifications
SEMANA 7
Week 7 - Capstone project
1 vídeo, 1 leitura
- Reading: Capstone project instructions
- Vídeo: Farewell message from the teachers
Nota atribuída: Presentation
Nota atribuída: Business recommendation report
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Desenvolvedores
Universidade de Ciência e Tecnologia de Hong Kong
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Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
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