The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
(1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and
(2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
Este curso faz parte do Programa de cursos integrados Inglês empresarial para estrangeiros
Análise de caso administrativo
oferecido por
Programa de cursos integrados Inglês empresarial para estrangeirosUniversidade de Ciência e Tecnologia de Hong Kong
Programa - O que você aprenderá com este curso
Semana
1Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
1 vídeo (total de (Total 3 mín.) min), 5 leituras, 2 testes
1 vídeos
Welcome3min
5 leituras
Capstone introduction10min
China National Consumer Goods Corporation (CNC) Business Case Study10min
Critical reading and analysis of the case10min
Language practice for writing a case analysis10min
Review key grammar and structure10min
1 exercício prático
Practice challenging grammar and structure10min
Semana
2Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
3 leituras, 2 testes
3 leituras
Analysing the situation10min
Language practice for a situational analysis10min
Review key grammar and structure10min
1 exercício prático
Practice challenging grammar and structure8min
Semana
3Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
4 leituras, 2 testes
4 leituras
Creating a well-organized and logical executive summary10min
A review of report writing10min
Language practice for executive summary writing10min
Review key grammar and structure10min
1 exercício prático
Practice challenging grammar and structure8min
Semana
4Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
4 leituras, 3 testes
4 leituras
Planning content and structure of a pitch10min
Verbal and non verbal communication for effective delivery10min
Language practice for business pitches10min
Review challenging English sounds10min
1 exercício prático
Practice challenging English sounds10min
Instrutores
Sean McMinn
Senior InstructorCenter for Language Education
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
Sobre Universidade de Ciência e Tecnologia de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Sobre o Programa de cursos integrados Inglês empresarial para estrangeiros
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
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