This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding.
Este curso faz parte do Programa de cursos integrados Value Creation Through Innovation
Innovation & Entrepreneurship - From Design Thinking to Funding
oferecido por
Programa - O que você aprenderá com este curso
Semana
1Innovative design thinking
7 vídeos (total de (Total 28 mín.) min), 1 teste
7 videos
Introduction to Module 1 to 32min
Introduction to design thinking5min
The broad use of design thinking3min
Frameworks for our thinking3min
The brain7min
A design thinker4min
The innovation cycle - part 1
2 vídeos (total de (Total 11 mín.) min), 1 teste
1 exercícios práticos
Innovative design thinking10min
Semana
2The innovation cycle - part 2
7 vídeos (total de (Total 41 mín.) min), 2 testes
7 videos
Observing in the field4min
The insight phase8min
The ideation phase5min
Ideation techniques5min
The experiment phase5min
Final thoughts6min
1 exercícios práticos
The innovation cycle10min
Semana
3Business models - definitions and approaches
6 vídeos (total de (Total 35 mín.) min), 1 teste
6 videos
Introduction7min
Business model innovation3min
Business model innovation cases7min
Why so difficult for incumbents?7min
Business model disruption3min
1 exercícios práticos
Business models - definitions and approaches10min
Semana
4Business models - frameworks and tools
3 vídeos (total de (Total 25 mín.) min), 1 teste
Business models - customer discovery
3 vídeos (total de (Total 23 mín.) min), 2 testes
1 exercícios práticos
Business models - frameworks, tools and customer discovery10min
Instrutores
Martin Vendel
DrKTH Royal Institute of Technology, Industrial Economics and Management
Frans Nauta
Visiting scholarUC Berkeley Haas School of Business
Mark Coopersmith
MBAUC Berkeley Haas School of Business
Andrew Isaacs
Adjunct ProfessorUC Berkeley Haas School of Business
Clark Kellogg
LecturerUC Berkeley Haas School of Business
Sobre EIT Digital
EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge.
EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme:
Sobre o Programa de cursos integrados Value Creation Through Innovation
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2018 Coursera Inc. Todos os direitos reservados.
