Informações sobre o curso: This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding.
Para quem é direcionado este curso: This course is for first year Master students. Note that as a consequence, quiz questions are more exam questions where you have to construct the answer based on the principles that are taught in the web lectures, rather than to recall the literal text of the teacher.
Desenvolvido por: EIT Digital
Ministrado por: Martin Vendel, Dr
KTH Royal Institute of Technology, Industrial Economics and Management
Ministrado por: Frans Nauta, Visiting scholar
UC Berkeley Haas School of Business
Ministrado por: Mark Coopersmith, MBA
UC Berkeley Haas School of Business
Ministrado por: Andrew Isaacs, Adjunct Professor
UC Berkeley Haas School of Business
Ministrado por: Clark Kellogg, Lecturer
UC Berkeley Haas School of Business
| Nível | Intermediate |
| Idioma | English |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Innovative design thinking
7 vídeos
- Vídeo: Course introduction
- Vídeo: Introduction to Module 1 to 3
- Vídeo: Introduction to design thinking
- Vídeo: The broad use of design thinking
- Vídeo: Frameworks for our thinking
- Vídeo: The brain
- Vídeo: A design thinker
Nota atribuída: Frameworks for our thinking
The innovation cycle - part 1
2 vídeos
- Vídeo: Introduction to the innovation cycle
- Vídeo: Learning styles
Nota atribuída: Innovative design thinking
SEMANA 2
The innovation cycle - part 2
7 vídeos
- Vídeo: The observation phase
- Vídeo: Observing in the field
- Vídeo: The insight phase
- Vídeo: The ideation phase
- Vídeo: Ideation techniques
- Vídeo: The experiment phase
- Vídeo: Final thoughts
Nota atribuída: The innovation cycle
Nota atribuída: The innovation cycle
SEMANA 3
Business models - definitions and approaches
6 vídeos
- Vídeo: Introduction to Module 4 to 6
- Vídeo: Introduction
- Vídeo: Business model innovation
- Vídeo: Business model innovation cases
- Vídeo: Why so difficult for incumbents?
- Vídeo: Business model disruption
Nota atribuída: Business models - definitions and approaches
SEMANA 4
Business models - frameworks and tools
3 vídeos
- Vídeo: Business model canvas
- Vídeo: Business model navigator
- Vídeo: Feeehand illustrator
Nota atribuída: Business model canvas
Business models - customer discovery
3 vídeos
- Vídeo: Introduction
- Vídeo: Customer discovery process
- Vídeo: Case study
Nota atribuída: Customer discovery process
Nota atribuída: Business models - frameworks, tools and customer discovery
SEMANA 5
Sources of funding
4 vídeos
- Vídeo: Introduction to module 7 to 9
- Vídeo: Family, friends and dentists
- Vídeo: Crowd funding and angles
- Vídeo: Institutional capital
Funding your startup - part 1
3 vídeos
- Vídeo: Introduction
- Vídeo: Company purpose and addressed problem
- Vídeo: Solution and why now
Nota atribuída: Funding
SEMANA 6
Funding your startup - part 2
5 vídeos
- Vídeo: Market size and competition
- Vídeo: Product and business model
- Vídeo: Team and financials
- Vídeo: About investors
- Vídeo: Some final thoughts
Nota atribuída: Pitch
Nota atribuída: Funding your startup
Course completion
Perguntas frequentes
Como funciona
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Desenvolvedores
EIT Digital
EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge.
EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme:
Classificações e avaliações
Excelent content in Design Thinking. Excelent content in business models and financing.
I could listen to Clark Kellogg all day!
The best course I've ever attended!
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PS
Good course to deal with business approach and innovation