This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
oferecido por
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Universidade de SydneyInformações sobre o curso
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Resultados de carreira do aprendiz
20%
comecei uma nova carreira após concluir estes cursos
29%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 20 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
Resultados de carreira do aprendiz
20%
comecei uma nova carreira após concluir estes cursos
29%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 20 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
oferecido por
Universidade de Sydney
Our excellence in research and teaching makes the University of Sydney one of the top universities in Australia and highly ranked among the best universities in the world. In 2020, we were ranked second in the Times Higher Education (THE) University Impact Rankings, and first in Australia in the QS Graduate Employability Rankings.
Programa - O que você aprenderá com este curso
3 horas para concluir
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
3 horas para concluir
7 vídeos (Total 44 mín.), 4 leituras, 2 testes
7 videos
Introduction to design thinking5min
Introduction to corporate strategy7min
Introduction to design strategy: corporate strategy meets design thinking8min
The Ubank & Swiss Re stories4min
The design strategy framework Part 19min
The design strategy framework Part 23min
4 leituras
About this course10min
Design Strategy course case studies: UBank and SwissRe2min
Worksheet 1: Your chosen organisation - instructions20min
Reading list - Module 11h
2 exercícios práticos
Module 1 practice10min
Worksheet 1: Your chosen organisation - submission30min
6 horas para concluir
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
6 horas para concluir
4 vídeos (Total 36 mín.), 4 leituras, 4 testes
4 videos
Who is your customer? Developing customer personas5min
The UBank/ Swiss Re experience - market research14min
What is a problem definition statement?7min
4 leituras
Worksheet 2: Problem Definition Statement - instructions30min
Worksheet 3: Customer persona - instructions30min
Worksheet 4: Point of View Statement - instructions30min
Reading list - Module 21h
4 exercícios práticos
Module 2 practice30min
Worksheet 2: Problem definition statement - submission30min
Worksheet 3: Customer Persona - submission30min
Worksheet 4: Point of View Statement - submission30min
5 horas para concluir
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
5 horas para concluir
6 vídeos (Total 45 mín.), 3 leituras, 3 testes
6 videos
Defining your minimum viable product5min
High fidelity prototype vs low fidelity prototype5min
Testing your prototype on end-users and soliciting their feedback7min
Ideation5min
The UBank/ Swiss Re experience - prototyping12min
3 leituras
Worksheet 5: Designing a minimum viable product - instructions30min
Worksheet 6: Live testing of prototype - instructions30min
Reading list - Module 31h
3 exercícios práticos
Module 3 practice30min
Worksheet 5: Designing a minimum viable product - submission30min
Worksheet 6: Live testing of prototype - submission30min
2 horas para concluir
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
2 horas para concluir
4 vídeos (Total 21 mín.), 1 leitura, 1 teste
4 videos
Building real products using design strategy principles3min
Iterating and ideating using customer feedback6min
Embedding design strategy within business strategy6min
1 leituras
Reading list - Module 41h
1 exercício prático
Module 4 practice30min
Avaliações
Principais avaliações do DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
por JJ19 de Ago de 2019
This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
por AL21 de Mar de 2019
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
por SK9 de Dez de 2020
It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.
por NL17 de Ago de 2020
This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.
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