This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Este curso faz parte do Programa de cursos integrados Design gráfico
24.889 já se inscreveram
oferecido por
Programa de cursos integrados Design gráficoInstituto de Artes da CalifórniaInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 5 de 5 no
Nível intermediário
Aprox. 25 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
O que você vai aprender
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Habilidades que você terá
- Adobe Photoshop
- Adobe Indesign
- Graphics
- Color Theory
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 5 de 5 no
Nível intermediário
Aprox. 25 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Instituto de Artes da Califórnia
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Programa - O que você aprenderá com este curso
1 hora para concluir
Course Overview
1 hora para concluir
2 vídeos (Total 18 mín.), 7 leituras
4 horas para concluir
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
4 horas para concluir
5 vídeos (Total 21 mín.), 2 leituras, 1 teste
3 horas para concluir
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
3 horas para concluir
2 vídeos (Total 6 mín.), 2 leituras, 1 teste
5 horas para concluir
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
5 horas para concluir
8 vídeos (Total 39 mín.), 1 leitura, 1 teste
5 horas para concluir
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
5 horas para concluir
10 vídeos (Total 34 mín.), 1 leitura, 1 teste
Avaliações
- 5 stars92,55%
- 4 stars6,51%
- 3 stars0,55%
- 2 stars0,09%
- 1 star0,27%
Principais avaliações do BRAND NEW BRAND
por KM10 de jun de 2020
Great course and the project covered all the topics we needed to learn. Nice hands-on experience. It boosted my confidence. Thank you to the instructor! You helped me gain a new skill!
por ZG5 de fev de 2022
It was a really well designed course giving us opportunity to practice a lot and get a deeper insight of things we learnt before and see how theory works in practice. Thoroughly enjoyed it!
por CI1 de ago de 2022
The course "brand new brand" which was the capstone project for the Graphic Design Specialization was very good & helpful. I will recommend this to my friends! Thanks.
por EI28 de set de 2016
I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!
Sobre Programa de cursos integrados Design gráfico
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
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