This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
oferecido por
Programa de cursos integrados Design gráficoInstituto de Artes da CalifórniaInformações sobre o curso
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Resultados de carreira do aprendiz
60%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
12%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 5 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 23 horas para completar
Inglês
Legendas: Inglês, Espanhol, Árabe
O que você vai aprender
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Habilidades que você terá
Adobe PhotoshopAdobe IndesignGraphicsColor Theory
Resultados de carreira do aprendiz
60%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
12%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 5 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 23 horas para completar
Inglês
Legendas: Inglês, Espanhol, Árabe
oferecido por
Instituto de Artes da Califórnia
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Programa - O que você aprenderá com este curso
4 horas para concluir
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
4 horas para concluir
6 vídeos (Total 25 mín.), 10 leituras, 1 teste
6 videos
Course Welcome3min
Overview of Project5min
Invent Your Client2min
Fake Your History2min
Unpack your adjectives3min
The Name Game7min
10 leituras
About the Capstone3min
What you need to take this course3min
What is a Brand Development Guide?3min
Setting up your project6min
Instructor Presence and Staff Support 1min
Forum Guidelines2min
Requesting Peer Reviews2min
Academic Integrity2min
Introduction to Week 11min
Recommendations for peer review (Week 1)6min
3 horas para concluir
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
3 horas para concluir
2 vídeos (Total 6 mín.), 2 leituras, 1 teste
2 leituras
Introduction to Week 21min
Recommendations for peer review (Week 2)6min
4 horas para concluir
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
4 horas para concluir
4 vídeos (Total 18 mín.), 1 leitura, 1 teste
4 videos
Typographic Skeletons5min
Customizing Letters4min
Variations and Refinement3min
1 leituras
Introduction to Week 31min
4 horas para concluir
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
4 horas para concluir
5 vídeos (Total 17 mín.), 1 leitura, 1 teste
5 videos
Adding Color3min
Adding a Mark/Icon5min
Adding a Secondary Typeface2min
Adding Imagery2min
Adding a Secret Ingredient2min
1 leituras
Introduction to Week 41min
Avaliações
Principais avaliações do BRAND NEW BRAND
por JL23 de Fev de 2017
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
por RG6 de Jun de 2020
I thought it was great, I could definitely make use of this and apply it to the real world. Thank you for your instruction. I have a long way to go but I'm excited. Thank you for your teaching.
por KM10 de Jun de 2020
Great course and the project covered all the topics we needed to learn. Nice hands-on experience. It boosted my confidence. Thank you to the instructor! You helped me gain a new skill!
por AS9 de Mar de 2019
A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.
Sobre Programa de cursos integrados Design gráfico
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Is financial aid available?
What tools or software do I need to complete this course?
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