This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por Bhavik M•
A very innovative course explained in simple lucid language with the help of lemonade business. Prof. Baptista has very amazing technique of conveying the concept with practical examples. A course worth doing if you aspire to get into the world of management.
por Ramesh M•
Respected Sir, the entire course and the content is designed in a wonderful way and the way the videos sessions and the examples by the instructor is really informative. I once again congratulate the entire course era team for giving me a chance of learning.
por Anastasia D•
Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.
por Rutvij D•
I came to know much about Brand and Product Management just because I have recently joined a Start-up firm and gained much knowledge about how to market your brand and product along with management skills.
por Rishabh M•
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
I definitely enjoyed it and the professor is really good. In some parts, possibly too much tailored to professionals who already work as brand managers.
Nevertheless, this course is really well done.
por TejaPavanKumar V•
Excellent pace of teaching and impeccable course content development i'm fully satisfied and learned with fantastic experience! thank you very much! it'll definitley help for my career.
por vikas b•
The course was really very engaging with lots of examples from the industry and live cases. Professor had an excellent way of teaching the course. I would highly recommend this course.
por Ritesh G•
The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.
por Ingrid P•
The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.
por Sanket K•
Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.
por Fabio L•
Great course with solid content and concepts, i definitely recommend it.
I didn't gave a 5 star review only because i felt that more examples were needed on module 4.
por Suryasree R•
The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.
por Colin M•
This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).
por VALENTINA V C•
VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.
GOOD LENGTH OF VIDEOS
GOOD REAL LIFE EXAMPLES
por Tahreem R•
I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.
por Himanshu K S•
A good course, can easily relate to the real world scenario.Concepts are explained well and gives a clear picture about brand and products.
por Pore J•
Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.
por onkar t•
The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.
por Helder R C V•
Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.
por Robert B C•
Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!
por José L L•
Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all
por Valentina F•
Interesting course. I really liked that there were assignments available in the beginning of the course.
por Pragya V•
I enjoyed the course. Only feedback is that the last 2 modules could be improved and delivered better.
por Adegboyega O T•
The Professor gave clear explanations with relatable examples.
The navigation on the site was also easy