Chevron Left
Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,269 classificações
486 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

14 de Out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 de Set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Filtrar por:

276 — 300 de 488 Avaliações para o gestão de marca e produto

por Louisa R

19 de Mar de 2021

I absolutely loved this course!

por Anik k d

28 de Jul de 2017

the course was indepth and apt.

por vijaydilipraj

16 de Mai de 2021

EXCELLENT...! Cannot be better

por T. A

16 de Abr de 2020

This course is really amazing.

por Susana M

6 de Abr de 2018

Very interesting and complete.

por rajath s

16 de Fev de 2017


por Vikas P

15 de Set de 2021

Course was very comprehensive

por Prasham P

23 de Jan de 2021

Learned how to increase sales

por Ерошенков М А

6 de Mar de 2020

Wery interesting and usefull!

por Claudio M O

14 de Dez de 2017

hi, Thanks for the petty tips

por Deepak R N

9 de Jun de 2016

Superbly taught to the point.

por Kathryn B

3 de Jan de 2017

Fantastic course. Thank you!

por Satyam P

21 de Fev de 2016

A very well explained course

por Sulaimon y

24 de Set de 2020

Thanks for this certificate

por Akande O O

26 de Mai de 2020

Good teachings, nice course

por Vinay K S

11 de Ago de 2018

This course is very useful.

por Thamara M

29 de Ago de 2016

Good Job, really helpful!!!

por Rinishka R

20 de Mai de 2016

totally love this course <3

por Rahul N S

8 de Jul de 2021

Valuable Business lessons

por Shubham P

4 de Jul de 2021

R​eally insightful course


27 de Mar de 2020

this course has helped me

por Екатерина К

25 de Dez de 2017

Thank you for the course!

por Abiru

20 de Out de 2020

detailed and interesting

por Md R I

12 de Jun de 2020

This is excellent course

por Pranath D S

19 de Mar de 2019

Exceptionally explained.