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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

4.7
estrelas
2,266 classificações
485 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

MT
14 de Out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
7 de Set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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351 — 375 de 486 Avaliações para o gestão de marca e produto

por Gabriel M

16 de Jul de 2020

Excellent!

por Adji P

22 de Set de 2018

AMAZING!!!

por Juan P L

25 de Nov de 2016

Excellent!

por Seyi A

31 de Jul de 2021

Excellent

por Dr. S N B

12 de Jun de 2021

Excellent

por Anis C

21 de Set de 2020

Excellent

por Lakshman K

2 de Jun de 2020

excellent

por Noor U M

19 de Mai de 2020

Excellent

por ADEBOYE A O

16 de Mai de 2020

Educative

por Mouza A N

15 de Mai de 2020

THANK YOU

por Rong F

13 de Out de 2018

Very Good

por ankur s

24 de Mai de 2017

wonderful

por irene s

14 de Mar de 2017

muy bueno

por Md. A R

26 de Set de 2020

excelent

por Maria A

29 de Nov de 2016

Great!!!

por Deepak P

19 de Mai de 2016

thanxxxx

por Sameer s k

8 de Jan de 2022

Helpful

por S. K

25 de Out de 2020

Awesome

por Sijie L

15 de Out de 2019

like it

por wang

22 de Mai de 2016

perfect

por Gianfranco M R

23 de Fev de 2016

amazing

por nabil c

26 de Mar de 2020

great!

por Peter K

29 de Fev de 2016

5 Star

por pv d

2 de Set de 2021

super

por Sahil C

13 de Ago de 2020

Ggood