Informações sobre o curso
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Comece imediatamente e aprenda em seu próprio cronograma.

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Redefinir os prazos de acordo com sua programação.

Aprox. 4 horas para completar

Sugerido: 3 weeks of study, 1-2 hours/week...

Inglês

Legendas: Inglês, Espanhol, Coreano, Chinês (simplificado)

Habilidades que você terá

Variable PricingMarketingHospital ManagementHotel Management

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 4 horas para completar

Sugerido: 3 weeks of study, 1-2 hours/week...

Inglês

Legendas: Inglês, Espanhol, Coreano, Chinês (simplificado)

Programa - O que você aprenderá com este curso

Semana
1
1 hora para concluir

What is unique about managing a service business?

Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.

...
7 vídeos ((Total 44 mín.)), 2 testes
7 videos
1.2. Introduction to service businesse2min
1.3. Unique characteristics of service businesses: 01. Customer participation5min
1.4. Unique characteristics of service businesses: 02. Simultaneity13min
1.5. Unique characteristics of service businesses: 03. Perishability5min
1.6. Unique characteristics of service businesses: 04. Intangibility8min
1.7. Unique characteristics of service businesses: 05. Heterogeneity5min
2 exercícios práticos
Practice Quiz for Lesson 1 'What is unique about managing a service business?'10min
Graded Quiz for Lesson 1 'What is unique about managing a service business?'24min
Semana
2
1 hora para concluir

How to successfully market a hospitality business?

Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.

...
5 vídeos ((Total 25 mín.)), 1 leitura, 2 testes
5 videos
2.2. Common characteristics among the hospitality businesses8min
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3min
2.4. Challenges in moving from fixed pricing to variable pricing3min
2.5. Variable pricing strategies: Premium pricing & target discounting8min
1 leituras
Revenue Management10min
2 exercícios práticos
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'10min
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'24min
Semana
3
1 hora para concluir

How to successfully market a healthcare business?

The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.

...
9 vídeos ((Total 38 mín.)), 2 testes
9 videos
3.2. Evolvement of healthcare management focus1min
3.3. Examples of successful patient experience management: Shouldice Hospital4min
3.4. Key elements of design in experience management: Interaction3min
3.5. Examples of successful patient experience management: Kameda Medical Center2min
3.6. Key elements of design in experience management: Facility2min
3.7. Healthcare innovation3min
3.8. Review: Healthcare service industry & its unique marketing approaches1min
3.9. Expert Interview with Severance Hospital14min
2 exercícios práticos
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'10min
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'26min
4.6
34 avaliaçõesChevron Right

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comecei uma nova carreira após concluir estes cursos

40%

consegui um benefício significativo de carreira com este curso

33%

recebi um aumento ou promoção

Principais avaliações do International Hospitality & Healthcare Services Marketing

por ABAug 3rd 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

por GSJan 2nd 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

Instrutores

Avatar

Sunmee Choi

Professor of Service Management
School of Business

Sobre Universidade Yonsei

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

Sobre o Programa de cursos integrados Marketing internacional e crescimento industrial

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
Marketing internacional e crescimento industrial

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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