This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
Informações sobre o curso
Habilidades que você terá
- 5 stars73,78%
- 4 stars18,49%
- 3 stars4,67%
- 2 stars1,62%
- 1 star1,42%
Principais avaliações do INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
I really loved every aspect of this course coupled with the challenges in passing the course.
Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.
Nice course the teacher explain very well all the concept. Thank you very much I ve learned a lot
Sobre Programa de cursos integrados Marketing internacional e crescimento industrial
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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