Sobre este Programa de cursos integradosSobre esta Especialização

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.

This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma.

This Specialization will provide you with the skill set needed to help achieve the next step in your career.

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Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Cronograma flexível

Definição e manutenção de prazos flexíveis.
Beginner Level

Nível iniciante

Clock

Aprox. 6 meses restantes

4 horas/semana sugeridas
Comment Dots

English

Legendas: English, Vietnamese

Habilidades que você terá

AccountingLeadershipFinanceMarketing
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Cronograma flexível

Definição e manutenção de prazos flexíveis.
Beginner Level

Nível iniciante

Clock

Aprox. 6 meses restantes

4 horas/semana sugeridas
Comment Dots

English

Legendas: English, Vietnamese

Como funciona o programa de cursos integrados

Fazer cursos

Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.

Projeto prático

Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.

Obtenha um certificado

Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.

how it works

Este Programa de cursos integrados contém 5 cursos

1Curso

Accounting: Principles of Financial Accounting

4.8
671 classificações
191 avaliações
Financial Accounting is often called the language of business; it is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholders and creditors. Nobody working in business can afford financial illiteracy. Whether you run your own business, work as a manager or are just starting your career, you want to understand financial information and be able to interact with accountants, controllers, and financial managers. You want to talk business! This course will provide you with the accounting language's essentials. Upon completion, you should be able to read and interpret financial statements for business diagnosis and decision-making. More importantly, you will possess the conceptual base to keep learning more sophisticated accounting and finance on your own. Do not forget that, as with any other language, becoming proficient with accounting requires constant practice....
2Curso

Operational Finance: Finance for Managers

4.8
285 classificações
76 avaliações
When it comes to numbers, there is always more than meets the eye. In operational finance, you will learn how to read the “story” that the balance sheet and income statement tells about the company’s operations. The insights you gain from this “financial story” will then become a tool for short-term decision-making at the top management level relating to current assets, current liabilities and the management of working capital. Finally, by the end of the course you will understand the financial consequences of managerial decisions on operations, marketing, etc....
3Curso

Marketing: Customer Needs and Wants

4.4
152 classificações
33 avaliações
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...
4Curso

Organizational Behavior: How to Manage People

4.6
202 classificações
52 avaliações
Peter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to behave like human beings. Of course, we are not machines, and certainly not programmable. But through the study of organizational behavior, we can gain insights into what makes people tick within a work context. Increasing your understanding of your own behavior and that of your colleagues, teams and leaders, is an important first step to bringing positive change to how you and your organization work. The objective of this course is therefore to provide insight into four key areas: • Motivation. In this course segment we will understand the concept of motivation and review various perspectives that will help you understand how we can motivate others. • Leadership. In this part of the course, we will analyze the concept of leadership and consider various perspectives and approaches to help shed light on leadership emergence and effectiveness. • Teamwork. Here we look at team functioning and effectiveness. Using the widely used input – process – output model of team effectiveness, we consider such topics as team diversity, team processes, and team outcomes. • Culture. Finally, we'll move to the level of the organization and consider the concept of organizational culture, also touching upon the concept of national culture. We look at the various ways in which culture is expressed, and discuss the implications of culture for people within organizations and cross-cultural collaborations....

Instrutores

Miguel Antón

Associate Professor
Financial Management

Mario Capizzani

Lecturer
Marketing

Carlos García Pont

Professor
Marketing Department

Anneloes Raes

Assistant Professor
Managing People in Organizations

Marc Badia

Assistant Professor
Accounting and Control

Sobre IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

Perguntas Frequentes – FAQ

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • Learners may learn at different paces. However, in general, the specialization takes approximately five months to complete.

  • Each course is offered on a regular schedule. Sessions normally start about once per month.

  • The specialization is designed for people with no prior knowledge of business.

  • To get the most out of the specialization, it is best to take the courses in the suggested order, completing the program with the Capstone.

  • After completing the specialization, you will have a good grasp of the basic building blocks of management. In addition, you’ll have an understanding of decision-making tools you can apply to your own business and professional challenges.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.