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Comentários e feedback de alunos de O que é "Social"? da instituição Universidade Northwestern

3,177 classificações
819 avaliações

Sobre o curso

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Melhores avaliações


May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.


Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

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701 — 725 de {totalReviews} Avaliações para o O que é "Social"?

por Brian H T K

Jan 08, 2018

A new perspective on communities over the internet.

por rohit b

Nov 27, 2016

Nice introduction to tools , social media coverage.

por Pramod Y

Dec 02, 2015

This course is engaging with actionable insights.

por Laura D

Mar 03, 2020

fairly straightforward; not that eye-opening. :)

por Andres S

Dec 10, 2018

Its a little outdated, but its clear and concise

por Abeer A A

Oct 30, 2016

it's very beneficial and contain many references

por Evelyne K H

Jul 26, 2019

Great course with valuable resources and books.

por Ramziddin

Dec 30, 2017

Too broad, expecting something more narrow next


May 23, 2020

This is a very interesting course! Well done!

por joy m

Mar 28, 2018

Great foundational information and tools.

por Diana G

Mar 15, 2016

Good introductory course to social media.

por Wes C

Apr 21, 2020

great information! Extremely worthwhile!

por Joshua S

Jan 18, 2018

Good stuff to be learned by this course.

por Olga S

Nov 15, 2017

I expected more knowledge to be provided

por AllenChao

Aug 29, 2016

It's a good introduction to social IMC.

por Lew K S

May 07, 2020

Very informative! Learnt something new

por Jay H

Nov 27, 2018

Learning a lot but updates are needed

por Priyanka S

Aug 31, 2017

very well explained basic concepts.

por Nelson

Oct 17, 2017

It was a good introductory course.

por Herbert V

Mar 30, 2017

Excellent, the best introduction!

por abuettner

Jan 21, 2016

Thank you for those great insights

por Jasee S

May 06, 2020

i learned a lot from this course

por Paula G

Oct 09, 2015

Really enjoying this mooc so far


Apr 07, 2016


por Sadek K

Dec 15, 2015

Great Introduction for Social