Barriers To, and Challenges Of, CustomerCentricity

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From the course by University of Pennsylvania
Introduction to Marketing
ratings
University of Pennsylvania

Introduction to Marketing

ratings
Course 1 of 6 in the Specialization Business Foundations
From the lesson
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

Meet the Instructors

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing