CLV: Electronic Arts

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Visualizar o programa do curso

Habilidades que você aprenderá

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Avaliações

4.7 (6,966 classificações)
  • 5 stars
    5,493 ratings
  • 4 stars
    1,270 ratings
  • 3 stars
    160 ratings
  • 2 stars
    25 ratings
  • 1 star
    18 ratings
MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

Na lição
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

Ministrado por

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

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