Okay hello, I'm Barbara Kahn again, and here's another example,
a new idea that's happening.
Playboy, which is very well known in the US, kind of soft porn,
Hugh Hefner, magazine Playboy Bunnies, is trying to build a brand in China.
Now Playboy is not very well known in China,
but the bunny logo is an iconic logo and they think it might work there.
It's an interesting opportunity, it's an interesting marketing technique and
I'm not sure if it'll work or
not, because it's not quite as structured, at least in my definition.
Who's the target segment for the Playboy bunny in China?
I'm not sure.
What's it competing against?
What's the frame of reference?
I'm still not sure.
What's the point of difference?
Well, they are the only ones who have that logo, so there's something special there.
There's a legacy there.
But it's an interesting idea, you got a good idea.
To me it's a little less focused strategically.
Maybe they'll be lucky and some key target segment will just love it,
and they'll grow with that and build off of that.
Maybe there'll be some viral activity around this.
Who knows.
So they're trying it.
They're building on some historic legacy that they have.
But in my opinion a little bit less of a strategic focus.
So if they hit it lucky, it will work.
If they don't, maybe it won't.